[1]汪 莹,陈晓玲*.湖南女性婚礼服的消费需求[J].服装学报,2018,3(01):86-91.
　WANG Ying,CHEN Xiaoling*.Consumer Demand of Hunan Women’s Wedding Dress[J].Journal of Clothing Research,2018,3(01):86-91.
点击复制

湖南女性婚礼服的消费需求()
分享到：

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第3卷
期数:
2018年01期
页码:
86-91
栏目:
服装品牌营销
出版日期:
2018-02-28

文章信息/Info

Title:
Consumer Demand of Hunan Women’s Wedding Dress
作者:
汪 莹;  陈晓玲*
湖南工程学院 纺织服装学院,湖南 湘潭 411201
Author(s):
WANG Ying;  CHEN Xiaoling*
College of Textile and Fashion, Hunan Institute of Engineering, Xiangtan 411201, China
分类号:
F 407.86
文献标志码:
A
摘要:
通过问卷调查以及SPSS软件分析,对湖南地区18岁以上适婚女性的婚礼服消费需求进行数据采集,分析湖南地区适婚女性的消费水平、消费观念、品牌认知以及款式偏好等状况。发现该地区女性对婚礼服消费理念呈提高趋势,但对婚礼服品牌认知度不够。指出目前湖南地区婚礼服市场的欠缺之处,为企业产品设计、市场规划与拓展等提供参考依据。
Abstract:
This article studies on Hunan demand market of female wedding dress. Methods of questionnaire and SPSS analysis have been used in this article. By collecting data of consumption on wedding dress by marriageable-age women and analyzing their consumption level, consumption concept, brand recognition and clothes pattern preference, it is found that although consumption concept of females in this area is improving, they still lacks sufficient awareness of wedding dress brands. This article also pointed out some weaknesses of Hunan wedding dress market, aiming to provide references for enterprise product design, market planning and expansion.

参考文献/References:

[1] 崔普权.婚服与民俗[J].北京档案,2013,4(4):42.
CUI Puquan. Wedding dress folk custom[J].Beijing Archives,2013,4(4):42.(in Chinese)
[2] 何晓晴,王革非.北京女性中西式婚服市场需求偏好研究[J].丝绸,2015,52(10):70-75.
HE Xiaoqing, WANG Gefei. Study on market demand preference of Chinese and western wedding dress of women in Beijing[J].Journal of Silk,2015,52(10):70-75.(in Chinese)
[3] 何晓晴.北京地区女性婚服现状及发展趋势研究[D].北京:北京服装学院,2016.
[4] 钱珍瑛.我国婚纱市场的顾客消费体验研究[D].上海:东华大学,2014.
[5] 姚华. 《2016结婚行业蓝皮书》出炉 详解三大趋势[EB/OL].(2016-08-24)[2017-01-18].http://mt.sohu.com/20160824/n465800562.shtml.
[6] 张瑞利,鲍卫君.广东珠三角地区女性婚礼服消费行为研究[J].浙江理工大学学报,2012,29(3):361-365.
ZHANG Ruili, BAO Weijun.Study on female’s consuming behavior of wedding dress in the pearl river delta of Guangdong province[J].Journal of Zhejiang Sci-Tech University,2012,29(3):361-365.(in Chinese)
[7] 许文武.青年人服装消费心理与消费行为建模研究[D].苏州:苏州大学,2009:17-29.
[8] 程星杰.国内女性婚礼服消费观念调查及市场需求分析[J].西安工程大学学报,2012,26(3):317-322,331.
CHENG Xingjie. Consumption concept survey and the market demand analysis of women’s wedding dresses in China[J].Journal of Xi’an Polytechnic University,2012,26(3):317-322,331.(in Chinese)
[9] 屈文菲.清代湖南汉族婚俗研究[D].长沙:湖南师范大学,2016:2,44.
[10] 王革非.我国古代婚姻与女性传统婚服简略[M].北京:中国经济出版社,2015:41-186.
(责任编辑:邢宝妹)

相似文献/References:

[1]冒 绮.从《海上花列传》看晚清时期上海女性首饰[J].服装学报,2019,4(05):452.
　MAO Qi.Analysis of Late Qing Dynasty Women’s Jewelry in Shanghai from The Sing-Song Girls of Shanghai[J].Journal of Clothing Research,2019,4(01):452.
[2]梁惠娥,傅茗琪.传统女性肚兜中的生殖符号[J].服装学报,2022,7(01):29.
　LIANG huie,FU Mingqi.Reproductive Symbols in Traditional Female Bellyband[J].Journal of Clothing Research,2022,7(01):29.

更新日期/Last Update: 2018-02-28