[1]刘 妍,陈 欣*.苏中地区服装外贸企业转型策略[J].服装学报,2018,3(01):91-94.
 LIU Yan,CHEN Xin*.Research on Transformation Strategy of Foreign Trade Apparel Enterprises in Central Jiangsu[J].Journal of Clothing Research,2018,3(01):91-94.
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苏中地区服装外贸企业转型策略()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第3卷
期数:
2018年01期
页码:
91-94
栏目:
服装品牌营销
出版日期:
2018-02-28

文章信息/Info

Title:
Research on Transformation Strategy of Foreign Trade Apparel Enterprises in Central Jiangsu
作者:
刘 妍;  陈 欣*
扬州大学 美术与设计学院,江苏 扬州 225009
Author(s):
LIU Yan;  CHEN Xin*
School of Arts and Design,Yangzhou University,Yangzhou 225009,China
分类号:
F 272.3
文献标志码:
A
摘要:
通过调研分析苏中地区服装外贸企业发展现状,发现企业所存在的问题及不足,提出企业解决生存发展困难的思路。从自主设计研发、开拓消费市场、转换营销模式、实施管理监督及培养创新型人才5个方面进行探讨,研究外贸企业转型的应对策略。
Abstract:
This paper investigates the status quo of the development of foreign trade apparel enterprises in the central part of Jiangsu Province and finds out the problems and shortcomings of these enterprises. Based on this, this paper puts forward some ideas for these enterprises to solve the development difficulties. In addition, this article also discusses the countermeasures for the transformation of foreign trade apparel enterprises from five aspects: independent design and development, opening up the consumer market, changing marketing mode, implementing management supervision and training innovative talents.

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(责任编辑:张 雪,邢宝妹)

更新日期/Last Update: 2018-02-28