[1]黄 燕,沈 雷*.服装品牌开发流程分析及优化[J].服装学报,2017,2(01):79-83.
 HUANG Yan,SHEN Lei*.Analysis and Optimization of Garment Brand Development Process[J].Journal of Clothing Research,2017,2(01):79-83.
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服装品牌开发流程分析及优化()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第2卷
期数:
2017年01期
页码:
79-83
栏目:
服装品牌营销
出版日期:
2017-02-28

文章信息/Info

Title:
Analysis and Optimization of Garment Brand Development Process
作者:
黄 燕;  沈 雷*
江南大学 纺织服装学院,江苏 无锡 214122
Author(s):
HUANG Yan;  SHEN Lei*
School of Textile and Clothing,Jiangnan University,Wuxi 214122,China
分类号:
F 768.3
文献标志码:
A
摘要:
通过对中国服装品牌发展现状的概述,强调提升产品附加值的必要性。将服装品牌开发流程归纳为调研计划、设计研发、上市及营销推广3个层次。阐述了现今服装品牌开发的一般模式,提出服装开发模式的优化建议,以期增强中国服装品牌的核心竞争力,真正实现“走出去”的美好愿望。
Abstract:
Through the overview of the status of China’s clothing brand development,the current paper emphasizes the need to enhance the added value of the product.The clothing brand development process could be summarized as three levels,namely, research plan,design and development,and marketing.This work describs the general pattern of clothing brand development,puts forward suggestions for the optimization of clothing development,in order to enhance the core competitiveness of China’s clothing brand,realize our good wish of "stepping out into the international market".

参考文献/References:

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(责任编辑:张 雪,杨 勇)

相似文献/References:

[1]桑盼盼,沈 雷*,张竞羽.新常态下服装品牌差异化创新策略应用[J].服装学报,2018,3(05):460.
 SANG Panpan,SHEN Lei*,ZHANG Jingyu.Strategies and Applications of Differentiated Innovations of Clothing Brands Under the New Normal[J].Journal of Clothing Research,2018,3(01):460.

更新日期/Last Update: 2017-02-28