[1]桑盼盼,沈 雷*,张竞羽.新常态下服装品牌差异化创新策略应用[J].服装学报,2018,3(05):460-465.
　SANG Panpan,SHEN Lei*,ZHANG Jingyu.Strategies and Applications of Differentiated Innovations of Clothing Brands Under the New Normal[J].Journal of Clothing Research,2018,3(05):460-465.
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新常态下服装品牌差异化创新策略应用()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第3卷
期数:
2018年05期
页码:
460-465
栏目:
服装品牌营销
出版日期:
2018-10-30

文章信息/Info

Title:
Strategies and Applications of Differentiated Innovations of Clothing Brands Under the New Normal
作者:
桑盼盼1;  沈 雷*1;  张竞羽2
1.江南大学 生态纺织教育部重点实验室,江苏 无锡 214122; 2.山东工艺美术学院 服装学院,山东 济南 250300
Author(s):
SANG Panpan1;  SHEN Lei*1;  ZHANG Jingyu2
1.Key Laboratory of Eco-Textiles,Ministry of Education,Jiangnan University, Wuxi 214122, China; 2.Clothing College,Shandong University of Art and Design,Jinan 250300,China
分类号:
F 407.86
文献标志码:
A
摘要:
近几年数据显示,中国经济已经由高速增长阶段进入中速增长的变化转型阶段,称为新常态。通过论述经济新常态和品牌创新的特点,以小见大得出社会转型时期服装行业面临的威胁和机遇,指出差异化创新的必然性。依据相关的政策导向总结出服装品牌差异化创新方向,最后通过对江苏中孚达科技股份有限公司进行实战性分析,指出经济新常态下传统纱线品牌转型创新的方向,给中国服装品牌差异化创新提供现实指导意义。
Abstract:
In recent years, economic data shows that China’s economy has entered a period of transition from a high speed growth period to a moderate growth period, which is called "the new normal". This paper firstly discusses the economical new normal and the characteristics of brand innovations, so as to discover the threats and opportunities that facing to the clothing industry during this social transition period, and to point out the necessities of differentiated innovations. Then, according to the relevant polices, this article sums up the directions of the differentiated innovations. At the end, by the analysis on the Jiangsu CHAFTA Technology Co.Ltd., this article points out the innovation directions of the traditional yarn brands under the new normal, which provides real guiding significances for the differentiated innovations of China’s clothing brands.

参考文献/References:

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(责任编辑:沈天琦,邢宝妹)

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更新日期/Last Update: 2018-10-30