[1]李玲艳,李 敏*.上海市松江大学城大学生“正装”消费行为[J].服装学报,2017,2(01):84-89.
　LI Lingyan,LI Min*."Formal Suit" Consumer Behavior of College Students in Shanghai Songjiang Universities[J].Journal of Clothing Research,2017,2(01):84-89.
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上海市松江大学城大学生“正装”消费行为()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第2卷
期数:
2017年01期
页码:
84-89
栏目:
服装品牌营销
出版日期:
2017-02-28

文章信息/Info

Title:
"Formal Suit" Consumer Behavior of College Students in Shanghai Songjiang Universities
作者:
李玲艳1;  李 敏*1; 2
1.东华大学 服装与艺术设计学院,上海 200051; 2.东华大学 现代服装设计与技术教育部重点实验室,上海 200051
Author(s):
LI Lingyan1;  LI Min*1; 2
1.School of Fashion and Art Design,Donghua University,Shanghai 200051,China; 2.Key Laboratory of Clothing Design and Technology,Ministry of Education,Donghua University,Shanghai 200051,China
分类号:
F 407.86
文献标志码:
A
摘要:
采用随机问卷调研方法,对上海市松江大学城中5所高校的大学生购买“正装”的行为和影响大学生购买“正装”的因素进行分析。得出松江大学城的大学生“正装”消费行为的特点:男大学生比女大学生购买的数量多; 不同年级的大学生有着不同的购买“正装”需求; 朋友、父母的介绍是大学生获取“正装”信息的重要渠道; 大学生购买“正装”的渠道主要是品牌店; 购买“正装”的平均价位与性别和月可支配金额有关; 大学生对“正装”的尺寸最重视; 对“正装”整体满意度较高。
Abstract:
A questionnaire survey was conducted in five universities in the college town of Songjiang district of Shanghai. The data combined with depth interviews was analyzed in order to study the behavior of college students’ in purchasing ’formal suits’ and the factor influencing students during the purchase. So we got the characteristics of the students’ behavior of buying ’formal suits’: male students tend to buy more; the need of buying ’formal suits’ for students of different grades is different; the recommendation from friends and parents is an important channel for college students to obtain ’formal suits’ information; students are most likely to buy suits from brand stores; the average price at which students would accept to purchase is related with the gender and the amount of money they can dispose; the size of ’formal suits’ is most important to college students; students’ overall satisfaction towards ’formal suits’ is found to be high.

参考文献/References:

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(责任编辑:邢宝妹)

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更新日期/Last Update: 2017-02-28