[1]黄 燕,沈 雷*.服装品牌开发流程分析及优化[J].服装学报,2017,2(01):79-83.
　HUANG Yan,SHEN Lei*.Analysis and Optimization of Garment Brand Development Process[J].Journal of Clothing Research,2017,2(01):79-83.
点击复制

服装品牌开发流程分析及优化()
分享到：

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第2卷
期数:
2017年01期
页码:
79-83
栏目:
服装品牌营销
出版日期:
2017-02-28

文章信息/Info

Title:
Analysis and Optimization of Garment Brand Development Process
作者:
黄 燕;  沈 雷*
江南大学 纺织服装学院,江苏 无锡 214122
Author(s):
HUANG Yan;  SHEN Lei*
School of Textile and Clothing,Jiangnan University,Wuxi 214122,China
分类号:
F 768.3
文献标志码:
A
摘要:
通过对中国服装品牌发展现状的概述,强调提升产品附加值的必要性。将服装品牌开发流程归纳为调研计划、设计研发、上市及营销推广3个层次。阐述了现今服装品牌开发的一般模式,提出服装开发模式的优化建议,以期增强中国服装品牌的核心竞争力,真正实现“走出去”的美好愿望。
Abstract:
Through the overview of the status of China’s clothing brand development,the current paper emphasizes the need to enhance the added value of the product.The clothing brand development process could be summarized as three levels,namely, research plan,design and development,and marketing.This work describs the general pattern of clothing brand development,puts forward suggestions for the optimization of clothing development,in order to enhance the core competitiveness of China’s clothing brand,realize our good wish of "stepping out into the international market".

参考文献/References:

[1] 迈克·伊西.服装营销圣经[M].金凌,高姝月,潘静中,译.上海:上海远东出版社,2002:155-160.
[2] 舒鹦姿,沈雷,唐颖.江苏地区服装品牌发展战略研究[J].中国商贸,2013(11):22-23.
SHU Yingzi,SHEN Lei,TANG Ying.Research on the clothing brand development strategy of Jiangsu region[J] China Business and Trade,2013(11):22-23.(in Chinese)
[3] 徐浩然.对江苏和无锡品牌发展战略的思考[J].江南论坛,2014(1):26-27.
XU Haoran.Thinking on the brand development strategy of Jiangsu and Wuxi[J].Jiangnan Tribune,2014(1):26-27.(in Chinese)
[4] 任力,朱伟明.品牌服装新产品开发流程的研究[J].浙江理工大学学报,2009,26(3):354-358.
REN Li,ZHU Weiming.Research on new product development process of brand clothing[J].Journal of Zhejiang Sci-Tech University,2009,26(3):354-358.(in Chinese)
[5] 施静.浅析品牌服装产品开发中的调研[J].辽宁丝绸,2012(3):24-25.
SHI Jing.Analysis on the research of brand apparel product development[J].Liaoning Silk,2012(3):24-25.(in Chinese)
[6] 梁惠娥,崔荣荣,吴聪.服装品牌企划[M].上海:上海文化出版社,2011.
[7] 张继荣.服装品牌产品企划的工作流程及工作内容[J].艺术教育,2012(6):170.
ZHAN Jirong.The work flow and work content of brand product planning[J].Art Education,2012(6):170.(in Chinese)
[8] 朱淑兰.服装企业新产品开发流程优化——以特步(中国)有限公司为例[D].阜新:辽宁工程技术大学,2012.
[9] 孙筱,赵洪珊.服装产品开发流程管理解析[J].山东纺织经济,2013(11):13-15.
SUN Xiao,ZHAO Hongshan.Analysis of the process management of garment product development[J].Shandong Textile Economy,2013(11):13-15.(in Chinese)
(责任编辑:张 雪,杨 勇)

相似文献/References:

[1]桑盼盼,沈 雷*,张竞羽.新常态下服装品牌差异化创新策略应用[J].服装学报,2018,3(05):460.
　SANG Panpan,SHEN Lei*,ZHANG Jingyu.Strategies and Applications of Differentiated Innovations of Clothing Brands Under the New Normal[J].Journal of Clothing Research,2018,3(01):460.
[2]何 琳,陈李红*.绿色服装品牌形象对消费者购买意愿的影响[J].服装学报,2020,5(05):455.
　HE Lin,CHEN Lihong*.Effect of Green Clothing Brand Image on Consumers’ Purchase Willingness[J].Journal of Clothing Research,2020,5(01):455.
[3]陈俊男,梁惠娥*.中国服装品牌文化符号设计的“西化”与“本土化”现象[J].服装学报,2021,6(05):444.
　CHEN Junnan,LIANG Huie*.Westernization and "Localization" of Cultural Symbol Design for Domestic Apparel Brands[J].Journal of Clothing Research,2021,6(01):444.
[4]张媛丽,陈李红*,何 琳.服装品牌IP内容力评价体系及实证检验[J].服装学报,2022,7(04):369.
　ZHANG Yuanli,CHEN Lihong*,HE Lin.Evaluation System and Empirical Test of the IP Content Power of Clothing Brand[J].Journal of Clothing Research,2022,7(01):369.
[5]季晓芬,赵 旸,肖增瑞.服装品牌短视频内容营销对消费者购买意愿和传播意愿的影响[J].服装学报,2023,8(05):457.
　JI Xiaofen,ZHAO Yang,XIAO Zengrui.Influence of Short Video Content Marketing on Consumer’s Purchase and Communication Willingness of Apparel Brands[J].Journal of Clothing Research,2023,8(01):457.
[6]任 力,叶晨怡.服装品牌策展人角色建构[J].服装学报,2024,9(01):81.
　REN Li,YE Chenyi.Role Construction of Curator for Clothing Brand[J].Journal of Clothing Research,2024,9(01):81.

更新日期/Last Update: 2017-02-28