[1]刘 蕊,牛 犁*,崔荣荣.文化IP下新中式时尚的设计方法及要素解析[J].服装学报,2023,8(04):369-375.
　LIU Rui,NIU Li*,CUI Rongrong.Design Methods and Elements of New Chinese Fashion from Cultural Intellectual Property[J].Journal of Clothing Research,2023,8(04):369-375.
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文化IP下新中式时尚的设计方法及要素解析()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第8卷
期数:
2023年04期
页码:
369-375
栏目:
服饰时尚
出版日期:
2023-08-30

文章信息/Info

Title:
Design Methods and Elements of New Chinese Fashion from Cultural Intellectual Property
作者:
刘 蕊1;  牛 犁*1;  崔荣荣2
1.江南大学 设计学院,江苏 无锡 214122; 2. 浙江理工大学 服装学院,浙江 杭州 310018
Author(s):
LIU Rui1;  NIU Li*1;  CUI Rongrong2
1.School of Design, Jiangnan University,Wuxi 214122,China; 2.School of Fashion Design and Engineering,Zhejiang Sci-Tech University,Hangzhou 310018, China
分类号:
TS 941.19
文献标志码:
A
摘要:
中华文化复兴背景下,文化IP为新中式时尚设计提供了有力支撑。通过IP化新中式时尚设计及项目实践,结合文献研究法、案例分析法等,归纳出情景复现、寓意关联、象征外延、形态寄托的四维设计方法,讨论人、环境、产品间的复合关系,及文化显性与隐形因子对设计需求的影响,梳理文化原型、社群定位、符号图案、情感共振、产品凝练等设计要素,进一步为契合功能与精神需求的设计提供理论参考。
Abstract:
Under the background of the renaissance of Chinese culture, cultural intellectual property(IP)provides important support and connotation for the new Chinese fashion design. Through the IP new Chinese fashion design and project practice, combined with the research methods of literature research and case analysis, the four angles methods of scene reappearance, connotation association, symbolic extension and form sustenance were summarized. The complex relationship between people, environment and products, as well as the demand orientation of cultural dominant and invisible factors affecting design, and the design elements such as cultural prototype, crowd positioning, symbol pattern, emotional resonance, and product condensation were sorted out and analyzed, which further provides theoretical reference for the design application and expression of functional and spiritual needs.

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更新日期/Last Update: 2023-08-30