[1]李家丽,郑广泽*.影响大学生运动服消费行为因素分析[J].服装学报,2019,4(05):465-470.
　LI Jiali,ZHENG Guangze*.Analysis of Factors Affecting College Students’ Sportswear Consumption Behaviors[J].Journal of Clothing Research,2019,4(05):465-470.
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影响大学生运动服消费行为因素分析()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第4卷
期数:
2019年05期
页码:
465-470
栏目:
服装品牌营销
出版日期:
2019-10-31

文章信息/Info

Title:
Analysis of Factors Affecting College Students’ Sportswear Consumption Behaviors
作者:
李家丽;  郑广泽*
青岛大学 纺织服装学院,山东 青岛 266071
Author(s):
LI Jiali;  ZHENG Guangze*
College of Textiles and Clothing, Qingdao University,Qingdao 266071,China
分类号:
F 407.86
文献标志码:
A
摘要:
近年来,大学生逐渐成为运动服消费市场的主要群体。以问卷调查的形式对5所高校的大学生进行调研,结果发现角色、情感、审美、行为、功能等因素会对大学生运动服消费行为造成影响。通过对这些影响因素分析,以期帮助大学生树立健康的运动服消费观念,同时也为运动服设计生产提供相关理论依据。
Abstract:
College students are gradually becoming the main group of the sportswear consumer market.By analyzing the influencing factors of students’ consumption behaviors on sportswear of 5 colleges’,the results of role factors, emotional factors, aesthetic factors, behavioral and functional factors are obtained. Through the analysis of these factors,this paper puts forward some suggestions for college students on establishing healthy sportswear consumption concepts as well as some theoretical basises for sportswear design and production.

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(责任编辑:张 雪)

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更新日期/Last Update: 2019-10-31