[1]赵洪珊,杨 磊.“互联网+”背景下家纺产业生态演进路径[J].服装学报,2017,2(05):402-406.
　ZHAO Hongshan,YANG Lei.Study of Eco Evolution Path of Textile Industry Under the Background of Internet Plus[J].Journal of Clothing Research,2017,2(05):402-406.
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“互联网+”背景下家纺产业生态演进路径()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第2卷
期数:
2017年05期
页码:
402-406
栏目:
服装信息技术
出版日期:
2017-10-31

文章信息/Info

Title:
Study of Eco Evolution Path of Textile Industry Under the Background of Internet Plus
作者:
赵洪珊;  杨 磊
北京服装学院 商学院,北京 100029
Author(s):
ZHAO Hongshan;  YANG Lei
School of Bussiness,Beijing Institute of Fashion Technology,Beijing 100029,China
分类号:
F 407.8
文献标志码:
A
摘要:
在“互联网+”趋势下,家纺产业价值创造、价值实现与价值传递环节发生了变革,产业价值链被重置,出现了全媒体传播、C2B规模定制、O2O模式以及协同智能价值创造等多种创新发展路径。通过对家纺产业生态演进路径的研究,探讨了传统企业面对互联网时如何进行合理的转型升级,为传统企业的转型发展提供借鉴。
Abstract:
Under the background of "Internet +", home textile industry witnesses the revolutional stages of value creation, value realization and value transmission. During the revolution, the industrial value chain has been reset, all-media transmission, C2B mass customization, O2O mode and collaborative creation of intelligent value, and other innovative development paths have emerged. Through the study of the eco-evolution path of home-textile industry, the current paper explores how traditional home-textile enterprises upgrade themselves in the Internet era, which can provide references to other traditional enterprises in need of upgrading and development.

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(责任编辑:张 雪,邢宝妹)

更新日期/Last Update: 2017-10-30