[1]任祥放,沈 雷*,薛哲彬.基于地域性设计师品牌理念的符号化语言[J].服装学报,2017,2(04):367-371.
 REN Xiangfang,SHEN Lei*,XUE Zhebin.Study of Symbolic Language Based on Regional Brand Concept[J].Journal of Clothing Research,2017,2(04):367-371.
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基于地域性设计师品牌理念的符号化语言()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第2卷
期数:
2017年04期
页码:
367-371
栏目:
服装品牌营销
出版日期:
2017-08-30

文章信息/Info

Title:
Study of Symbolic Language Based on Regional Brand Concept
作者:
任祥放1; 2;  沈 雷*1; 2;  薛哲彬 1; 2
1.江南大学 纺织服装学院,江苏 无锡 214122; 2.江南大学 江苏省非物质文化遗产研究基地,江苏 无锡 214122
Author(s):
REN Xiangfang1; 2;  SHEN Lei*1; 2;  XUE Zhebin1; 2
1.School of Textile and Clothing,Jiangnan University,Wuxi 214122,China; 2.Non-Material Cultural Heritage Base of Jiangsu Rovince,Jiangnan University,Wuxi 214122,China
分类号:
TS 941.12
文献标志码:
A
摘要:
基于设计师品牌理念的符号语言,从地域性文化的4大特性角度出发,结合天意梁子和无用两个品牌的品牌理念,分析中国传统地域文化、区域性文化在其品牌理念上的符号语言表达,指出地域性文化在品牌理念核心维度中的中心地位,对品牌在整体规划上具有重要引导作用,继而为整个品牌的运营提供有效的指导。
Abstract:
Based on the research of the symbolic language of designer brand concept and the four characteristics of regional culture,combine the brand concept identification of Tangy and Useless two brands,analys that Chinese traditional regional culture,regional culture’s symbolic language expression in the two brands,and point out the regional culture’s central positioning in the brand concept core dimension,this has an important role in the overall planning of the brand,and then provide an effective guiding mechanism for the operation of the brand.

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更新日期/Last Update: 2017-08-30