[1]杨 玫.关中地区中老年服装消费需求[J].服装学报,2016,1(03):342-346.
　YANG Mei.Consumer Demand of Elderly Clothing in Guanzhong Area[J].Journal of Clothing Research,2016,1(03):342-346.
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关中地区中老年服装消费需求()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第1卷
期数:
2016年03期
页码:
342-346
栏目:
服装品牌营销
出版日期:
2016-07-28

文章信息/Info

Title:
Consumer Demand of Elderly Clothing in Guanzhong Area
作者:
杨 玫
陕西工业职业技术学院 化工与纺织服装学院,陕西 咸阳 712000
Author(s):
YANG Mei
School of Chemical Engineering and Textile and Apparel,Shaanxi Polytechnic Institute,Xianyang 712000,China
分类号:
TS 941.716.6
文献标志码:
A
摘要:
从关中地区中老年人群服装消费需求出发,采用问卷调研与统计分析的方法,了解该地区中老年人的消费习惯和爱好。调查表明,关中地区中老年人群在日常服装购买时的喜好程度和不满意状况。最后总结指出关中地区中老年人群的服装消费状态,为企业设计出更加适合该地区中老年人的服装产品提供参考。
Abstract:
Abstract:Based on the consumer demand of elderly clothing in the Guanzhong area, the current paper uses questionnaire survey and statistical analysis methods to study the consumer habits and preference of the elder people of this area, so as to provide theoretical guidance to enterprises and future research. It is found that elder people of this area are generally not satisfied when they purchase clothes. Finally, through the investigation, the status of clothing consumption of elder people in Guanzhong area has been illustrated, which provides theoretical guidance to clothing companies to produce more suitable clothes for the elder people of this area.

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(责任编辑:张 雪,杨 勇)

更新日期/Last Update: 2016-06-30