[1]王云仪,黄婉蓉.冬季户外服装的功能设计及用户需求匹配度分析[J].服装学报,2023,8(06):513-520.
　WANG Yunyi,HUANG Wanrong.Functional Design and User Demand Matching Degree Analysis of Winter Outdoor Clothing[J].Journal of Clothing Research,2023,8(06):513-520.
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冬季户外服装的功能设计及用户需求匹配度分析()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第8卷
期数:
2023年06期
页码:
513-520
栏目:
功能服装
出版日期:
2023-12-31

文章信息/Info

Title:
Functional Design and User Demand Matching Degree Analysis of Winter Outdoor Clothing
作者:
王云仪1; 2; 3;  黄婉蓉1
1.东华大学 服装与艺术设计学院,上海 200051; 2.东华大学 功能防护服装研究中心,上海 200051; 3.东华大学 现代服装设计与技术教育部重点实验室,上海 200051
Author(s):
WANG Yunyi1; 2; 3;  HUANG Wanrong1
1.College of Fashion and Design,Donghua University,Shanghai 200051,China; 2. Functional Protective Clothing Research Center,Donghua University,Shanghai 200051,China; 3.Key Laboratory of Clothing Design and Technology,Ministry of Education,Donghua University,Shanghai 200051,China
分类号:
TS 941.19
文献标志码:
A
摘要:
为明确消费者对不同性能户外服装的需求以及不同品牌实现服装性能的技术手段,通过市场调研了解不同品牌户外服装的设计与技术,结合文献调研结果分析实现服装保暖防风性能、防水透湿性能、热湿调节性能、安全健康防护性能和收纳性能的技术方法; 通过问卷调查了解消费者户外运动情况、户外着装情况与需求,并归纳户外运动环境特征。问卷调研结果显示,消费者穿着娱乐休闲服装的频率最高,更看重服装的隔热性能、防水性能、透气性能和耐磨性能,而不同服装品牌对于这些性能的实现手段和侧重方向基本符合消费者的需求。
Abstract:
In order to clarify the consumer demand for different performance of outdoor clothing and technical means for different brands to achieve clothing performance, this paper understood the design and technology of different brands of outdoor clothing through market research, combined with the literature research results to analyze the technical methods of realizing thermal insulation and windproof performance, waterproof and moisture permeable performance, heat and humidity adjustment performance, safety and health protection performance and storage performance of clothing. Questionnaire survey method was used to understand consumers’ outdoor sports situation, outdoor clothing situation and demand, then summarize the characteristics of outdoor sports environment. The results of the questionnaire survey show that consumers wear recreational and leisure clothes most frequently, and pay more attention to the thermal insulation, waterproofness, air permeability and wear-resistant performance of clothing. The implementation methods and focus directions of these performances by different clothing brands basically meet the demands of consumers.

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更新日期/Last Update: 2023-10-31