[1]李 瑛.海澜之家服装的设计管理策略与创新[J].服装学报,2023,8(01):89-94.
　LI Ying.Design Management Strategy and Innovation of Heilan Home Clothing[J].Journal of Clothing Research,2023,8(01):89-94.
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海澜之家服装的设计管理策略与创新()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第8卷
期数:
2023年01期
页码:
89-94
栏目:
服装营销
出版日期:
2023-02-28

文章信息/Info

Title:
Design Management Strategy and Innovation of Heilan Home Clothing
作者:
李 瑛
河西学院 信息技术与传媒学院,甘肃 张掖 734000
Author(s):
LI Ying
College of Information Technology and Communication, Hexi University, Zhangye 734000,China
分类号:
F 768.3
文献标志码:
A
摘要:
在阐述服装品牌设计管理策略的基础上,从创新生活方式入手,分析国民服装品牌海澜之家设计管理的成功案例,厘清海澜之家在不同生产阶段的设计管理特征。研究认为:通过设计管理,可以将以盈利为目的的商业信息转换成服装品牌设计中的款式、色彩、质感等要素以及人性化的营销。合理的设计管理策略和创新意识是服装品牌发展的强大推动力,对其研究有助于激励设计师和消费者协同参与到设计中,推动设计管理理论体系建设和产业转型升级。
Abstract:
On the basis of elaborating the design management strategy of clothing brand, this paper analyzed the successful case of design management of national clothing brand Heilan Home, and clarified its characteristics of design management in different production stages, from the perspective of innovative lifestyle. The results show that through design management,profit-oriented business information can be transformed into elements such as style, color and texture in clothing brand design, as well as humanized marketing.Reasonable design management strategy and innovation consciousness are powerful driving force for the development of clothing brands. The exploration of design management can encourage designers and consumers to participate in the design, help promote the construction of design management theory system and industrial transformation and upgrading.

参考文献/References:

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(责任编辑:沈天琦)

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更新日期/Last Update: 2023-02-28