[1]沈 雷,许天宇.数字化背景下品牌服装设计转型[J].服装学报,2021,6(02):169-174.
　SHEN Lei,XU Tianyu.Transformation of Brand Clothing Design Under the Digital Background[J].Journal of Clothing Research,2021,6(02):169-174.
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数字化背景下品牌服装设计转型()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第6卷
期数:
2021年02期
页码:
169-174
栏目:
服装设计与营销
出版日期:
2021-04-30

文章信息/Info

Title:
Transformation of Brand Clothing Design Under the Digital Background
作者:
沈 雷;  许天宇
江南大学 设计学院,江苏 无锡 214122
Author(s):
SHEN Lei;  XU Tianyu
School of Design,Jiangnan University,Wuxi 214122,China
分类号:
TS 941.7
文献标志码:
A
摘要:
为改善传统服装设计开发中无法快速反应市场、不能适应消费者多元化需求的问题,提高品牌服装设计创新能力,采用文献研究、归类分析、比较分析等方法,探究数字化技术在服装设计中的应用现状; 将数字化设计方法与传统设计方法进行比较,得出品牌服装在产品设计开发流程中应用数字化技术的优点和可行性; 指出品牌服装数字化设计转型所面临的挑战,认为服装企业要根据自身特点进行数字化转型工作,以期在数字化时代走出设计困境,注入更多活力。
Abstract:
In order to improve the problem that traditional clothing design and development cannot quickly respond to the market and cannot adapt to the diversified needs of consumers, the brand clothing design innovation ability need to be improved. The methods of literature research, classification analysis and comparative analysis were adopted to explore the application status of digital technology in clothing design. By comparing the digital design method with the traditional design method, the advantages and feasibility of using digital technology in the process of product design and development were obtained.It pointed out the challenges faced by the transformation of brand clothing digital design, and concluded that clothing enterprises should carry out digital transformation according to their own characteristics, so as to get out of the design dilemma and inject more vitality in the digital era.

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(责任编辑:沈天琦)

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更新日期/Last Update: 1900-01-01