[1]陶 辉,卯晓晨.Slogan在流行时装中的设计运用[J].服装学报,2019,4(02):139-146.
　TAO Hui,MAO Xiaochen.Applications of Slogan in Prevailing Fashion Design[J].Journal of Clothing Research,2019,4(02):139-146.
点击复制

Slogan在流行时装中的设计运用()
分享到：

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第4卷
期数:
2019年02期
页码:
139-146
栏目:
服装设计艺术
出版日期:
2019-04-28

文章信息/Info

Title:
Applications of Slogan in Prevailing Fashion Design
作者:
陶 辉;  卯晓晨
武汉纺织大学 服装学院,湖北 武汉 430073
Author(s):
TAO Hui;  MAO Xiaochen
School of Fashion, Wuhan Textile University, Wuhan 430073, China
分类号:
J 523.5
文献标志码:
A
摘要:
Slogan以其丰富的含义和良好的传播性,成为现代时装设计的常用元素。通过分析Slogan在时装上运用的起源以及种类,并采用类比法,将运用于服装的Slogan从内涵与运用方式两个角度进行分类探究,最后分析了Slogan在时装中运用的本土化趋势与其背后的经济文化原因。指出Slogan在服装中的运用应打破原有方式的桎梏,发扬本土优秀文化,丰富Slogan在服装设计中的运用方式。
Abstract:
Slogan has become a common element in modern fashion design due to its rich meaning and good communicability. This paper analyzed the origin and types of slogan’s application in fashion. Then, analogy method was used to classify slogan’s different connotation and application methods. Finally the slogan’s localization application trend in fashion and the economic and the cultural reasons were studied. It was showed that the original way of the slogan’s application into fashion should be broke. The local culture should be promoted and the application way of slogan into fashion be enriched.

参考文献/References:

[1] 曹丽环.从标语口号看时代及其精神的变迁[J].剧作家,2006(6):54-56.
CAO Lihuan. Observing the changes of times and its spirits from the slogans[J]. Playwright, 2006(6):54-56.(in Chinese)
[2] 邵小华.服装文字图案形式特征及象征表现力探究[J].作家,2014(4):205-206.
SHAO Xiaohua.Research on pattern characters and symbolic expressive force of clothing[J]. Writer Magazine, 2014(4): 205-206.(in Chinese)
[3] 陈先进.论服装设计中语言符号的应用[J]. 牡丹江教育学院学报,2011(4):107,149.
CHEN Xianjin. Application of language symbols in costume designing[J]. Journal of Mudanjiang College of Education, 2011(4): 107,149.(in Chinese)
[4] 胡疆锋.中国当代青年亚文化表征与透视[M].北京:中国电影出版社.2016:25-52.
[5] 张红莉.浅论现代语境下的人道主义内涵、本质及启示[J].现代交际,2018(1):215-216.
ZHANG Hongli.Simply discussing the connotation, essence and enlightenment of humanitarianism in the modern context[J]. Modern Communication, 2018(1): 215-216.(in Chinese)
[6] 张文辉.关于幽默服装设计的理论探讨[J]. 武汉纺织大学学报,2005(11):70-73.
ZHANG Wenhui. Theoretical discussion on humor costume design[J]. Journal of Wuhan Textile University, 2005(11): 70-73.(in Chinese)
[7] 陈海花.体验营销与广告标语[J].商业经济,2005(4):77-79.
CHEN Haihua. Experience marketing and tag advertising slogan[J]. Business and Economy, 2005(4): 77-79.(in Chinese)
[8] 北村崇.从零开始学设计:平面设计基础全教程[M].杨扬,译.北京:中国青年出版社,2016:65-78.
[9] 李海峰.设计美术基础4:基础图案(花卉·风景·动物·人物·服饰·产品)[M].上海:东华大学出版社,2016:9-23.
[10] 徐文静.浅析设计中的本土化设计理念[J].科技与创新,2016(10):41.
XU Wenjing. A brief analysis of the design concept of indigenization in design[J]. Science and Technology and Innovation, 2016(10): 41.(in Chinese)
[11] 佚名.本土化的广告语与消费者情感密切相关[J].广告主:市场观察,2009(3):16.
Anon.Local slogans are closely related to the emotions of consumers[J]. Advertiser:Market Observer,2009(3): 16.(in Chinese)
[12] 费锦昌.方言的社会功能及其与普通话的关系[J].海外华文教育动态,2017(7):11-12.
FEI Jinchang. Relationship between the social function of dialects and putonghua[J]. Overseas Chinese Education News, 2017(7): 11-12.(in Chinese)
[13] 李超德.时尚与设计本土化[J].中国服饰,2013(8):12-13.
LI Chaode. Fashion and localization of design[J]. China Fashion, 2013(8): 12-13.(in Chinese)
(责任编辑:卢 杰,邢宝妹)

更新日期/Last Update: 2018-04-26