[1]齐祥君,陈建伟*.基于上市公司发展路径的服装产业趋势[J].服装学报,2019,4(01):78-84.
 QI Xiangjun,CHEN Jianwei*.Analysis on Development Trend of Apparel Industry Based on Development Path of Listed Companies[J].Journal of Clothing Research,2019,4(01):78-84.
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基于上市公司发展路径的服装产业趋势()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第4卷
期数:
2019年01期
页码:
78-84
栏目:
服装品牌营销
出版日期:
2019-02-28

文章信息/Info

Title:
Analysis on Development Trend of Apparel Industry Based on Development Path of Listed Companies
作者:
齐祥君;  陈建伟*
青岛大学 纺织服装学院,山东 青岛 266071
Author(s):
QI Xiangjun;  CHEN Jianwei*
College of Textiles and Clothing, Qingdao University, Qingdao 266071, China
分类号:
F 272.1
文献标志码:
A
摘要:
2013—2017年期间,恰逢新常态下服装市场由盛转衰再复苏的周期。通过整理分析5年间服装业上市公司大类变动增减情况及营利来源,结合企业经营实证,梳理当下具有代表性的上市公司主营业务变动路径,对服装产业发展趋势进行分析,得出:上市公司向行业内外两个维度进行主营业务调整,实施多元化战略,风险与机遇并存,自有品牌零售企业正不断发展壮大。
Abstract:
The five-year period from 2013 to 2017 coincides with the recovery cycle of clothing market from boom to bust under the new normal. Through the analysis of changes in the categories and profit sources of apparel companies in past five years, as well as the operational empirical analysis of the current path in the main businesses of listed companies, this paper will illustrate the current development of apparel industry:listed companies should adjust their main business from both inside and outside the industry, implement diversification strategy, and coexist risks and opportunities. While the private label retailing enterprises are booming.

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更新日期/Last Update: 2019-02-27