[1]张春明,李 倩.快时尚服装品牌微信公众号的PSCM营销[J].服装学报,2017,2(05):465-470.
　ZHANG Chunming,LI Qian.Study on PSCM Marketing of WeChat Public Account of Fast Fashion Clothing Brand[J].Journal of Clothing Research,2017,2(05):465-470.
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快时尚服装品牌微信公众号的PSCM营销()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第2卷
期数:
2017年05期
页码:
465-470
栏目:
服装品牌营销
出版日期:
2017-10-31

文章信息/Info

Title:
Study on PSCM Marketing of WeChat Public Account of Fast Fashion Clothing Brand
作者:
张春明;  李 倩
青岛大学 纺织服装学院,山东 青岛 266071
Author(s):
ZHANG Chunming;  LI Qian
College of Textiles and Clothing, Qingdao University, Qingdao 266071, China
分类号:
TS 941.8
文献标志码:
A
摘要:
通过对快时尚服装品牌微信公众号调查研究和数据统计,剖析快时尚服装品牌公众号的营销方式,分析了快时尚服装公众号的推广方式、用户分组、内容素材和营销手段,总结出快时尚服装品牌微信公众号营销的PSCM模式; 并结合目前电子商务营销方式的可借鉴之处,对其未来的发展提出创新思考,以期对快时尚服装品牌微信公众号营销的发展有所帮助。
Abstract:
Through the investigation and data statistics of the fast fashion clothing brand WeChat Public Accounts, this paper dissects marketing approaches of WeChat Public Accounts of fast fashion clothing brand, analyzes the promotion methods, customer grouping, material and marketing methods of public accounts of fast fashion clothing brand. Finally, the paper summarizes the PSCM marketing mode of WeChat Public Accounts of fast fashion clothing brand, and combined the current mode of e-commerce marketing, so as to have an innovative thinking of its future development. It is hopeful that our work can be helpful for the development of the WeChat Public Accounts of fast fashion clothing brands.

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(责任编辑:邢宝妹)

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更新日期/Last Update: 2017-10-30