[1]温 梦,陈建伟*.快时尚服饰产品对非理性消费行为的影响[J].服装学报,2018,3(02):183-188.
　WEN Meng,CHEN Jianwei*.Influence of Fast Fashion Apparel Products on Irrational Consumption Behavior[J].Journal of Clothing Research,2018,3(02):183-188.
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快时尚服饰产品对非理性消费行为的影响()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第3卷
期数:
2018年02期
页码:
183-188
栏目:
服装品牌营销
出版日期:
2018-04-30

文章信息/Info

Title:
Influence of Fast Fashion Apparel Products on Irrational Consumption Behavior
作者:
温 梦;  陈建伟*
青岛大学 纺织服装学院,山东 青岛 266071
Author(s):
WEN Meng;  CHEN Jianwei*
College of Textiles and Clothing,Qingdao University,Qingdao 266071,China
分类号:
F 713.55
文献标志码:
A
摘要:
探讨了快时尚服饰的产品属性对消费者非理性消费行为的影响,运用回归模型建立了产品属性、消费心理、非理性消费行为的解释模型; 设计出相关测量量表,通过调查问卷进行调研; 根据数据分析结果对回归模型进行验证,得出快时尚服饰产品对非理性消费行为的影响方式。
Abstract:
The paper discusses the influence of fast fashion apparel’s product attributes on consumers’ irrational consumption behaviors, uses regression models to establish the product model, consumer psychology, and irrational consumer behavior interpretation models, designs relevant measurement scales, and conducts surveys through questionnaires. Finally, according to the data analysis, the regression model was verified, and the impact of fast fashion apparel products on irrational consumer behavior was obtained.

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(责任编辑:沈天琦,邢宝妹)

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更新日期/Last Update: 2018-04-30