[1]温 梦,陈建伟*.快时尚服饰产品对非理性消费行为的影响[J].服装学报,2018,3(02):183-188.
 WEN Meng,CHEN Jianwei*.Influence of Fast Fashion Apparel Products on Irrational Consumption Behavior[J].Journal of Clothing Research,2018,3(02):183-188.
点击复制

快时尚服饰产品对非理性消费行为的影响()
分享到:

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第3卷
期数:
2018年02期
页码:
183-188
栏目:
服装品牌营销
出版日期:
2018-04-30

文章信息/Info

Title:
Influence of Fast Fashion Apparel Products on Irrational Consumption Behavior
作者:
温 梦;  陈建伟*
青岛大学 纺织服装学院,山东 青岛 266071
Author(s):
WEN Meng;  CHEN Jianwei*
College of Textiles and Clothing,Qingdao University,Qingdao 266071,China
分类号:
F 713.55
文献标志码:
A
摘要:
探讨了快时尚服饰的产品属性对消费者非理性消费行为的影响,运用回归模型建立了产品属性、消费心理、非理性消费行为的解释模型; 设计出相关测量量表,通过调查问卷进行调研; 根据数据分析结果对回归模型进行验证,得出快时尚服饰产品对非理性消费行为的影响方式。
Abstract:
The paper discusses the influence of fast fashion apparel’s product attributes on consumers’ irrational consumption behaviors, uses regression models to establish the product model, consumer psychology, and irrational consumer behavior interpretation models, designs relevant measurement scales, and conducts surveys through questionnaires. Finally, according to the data analysis, the regression model was verified, and the impact of fast fashion apparel products on irrational consumer behavior was obtained.

参考文献/References:

[1] SCHERHORN G,REISCH L A,RAAB G.Addictive buying in west Germany:an empirical study[J].Journal of Consumer Policy,1990,13(4):355-387.
[2] ROOK D W.The buying impulse[J].Journal of Consumer Research,1987,14(2):189-199.
[3] TAUSEEF A.Impulse behavior of consumer for the FMCG products in Jodhpur[J].Australian Journal of Basic and Applied Sciences,2011,5(3):231-262.
[4] STERN H.The significance of impulse buying today[J].Journal of Marketing,1962,26(2):59- 62.
[5] FORNEY J C,RARK E J,BRANDON L.Effects of evaluative criteria on fashion brand extension[J].Journal of Fashion Marketing and Management,2005,9(2):156-165.
[6] 迈克尔·所罗门,卢泰宏,杨晓燕.消费者行为学[M].杨晓燕,郝佳,胡晓红,等译.10版.北京:中国人民大学出版社,2014:228-230.
[7] 王新新,田超杰.基于时尚消费的冲动性购买行为研究[J].商业研究,2012(12):165-169.
WANG Xinxin, TIAN Chaojie. Research on impulsive buying behavior based on fashion consumption[J].Commercial Research,2012(12):165-169.(in Chinese)
[8] 王凌云.上海女大学生“韩版”服装购买行为研究[D].上海:东华大学,2011.
[9] 刘烁.快时尚品牌营销策略分析及对我国服装企业的启示[D].北京:首都经济贸易大学,2012.
[10] 李艺,杨晓乐. 顾客非理性消费行为机理探析[J].沈阳工业大学学报(社会科学版),2016,9(5):449- 458.
LI Yi, YANG Xiaole.Study on mechanism of irrational consumption behavior of customers[J].Journal of Shenyang University of Technology(Social Science Edition),2016,9(5):449- 458.(in Chinese)
(责任编辑:沈天琦,邢宝妹)

相似文献/References:

[1]崔阅馨,张春明*.快时尚店铺的形态设计[J].服装学报,2016,1(02):245.
 CUI Yuexin,ZHANG Chunming*.Study on Form Design of Fast Fashion Store[J].Journal of Clothing Research,2016,1(02):245.
[2]王 勇.快时尚背景下慢时尚的兴起[J].服装学报,2017,2(01):73.
 WANG Yong.Emergence of Slow Fashion in the Background of Fast Fashion[J].Journal of Clothing Research,2017,2(02):73.
[3]张春明,李 倩.快时尚服装品牌微信公众号的PSCM营销[J].服装学报,2017,2(05):465.
 ZHANG Chunming,LI Qian.Study on PSCM Marketing of WeChat Public Account of Fast Fashion Clothing Brand[J].Journal of Clothing Research,2017,2(02):465.

更新日期/Last Update: 2018-04-30