[1]阮金花,郑景景,胡守忠*.O2O服装零售业影响下的物流配送关键影响因素提取[J].服装学报,2017,2(03):266-272.
　RUAN Jinhua,ZHENG Jingjing,HU Shouzhong*.Logistics and Distribution Key Factors Extract Under O2O Fashion Retailing[J].Journal of Clothing Research,2017,2(03):266-272.
点击复制

O2O服装零售业影响下的物流配送关键影响因素提取()
分享到：

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第2卷
期数:
2017年03期
页码:
266-272
栏目:
出版日期:
2017-06-30

文章信息/Info

Title:
Logistics and Distribution Key Factors Extract Under O2O Fashion Retailing
作者:
阮金花;  郑景景;  胡守忠*
上海工程技术大学 服装学院,上海 松江 201620
Author(s):
RUAN Jinhua;  ZHENG Jingjing;  HU Shouzhong*
Fashion Design and Engineering,Shanghai University of Engineering Science,Shanghai 201620,China
文献标志码:
A
摘要:
O2O线上线下一体化的快速发展引发了物流配送进程中许多问题,如物流配送时效性。针对O2O服装零售的特点及物流特性,运用文献分析法、专家打分法、层次分析法、MATLAB矩阵运算对O2O服装零售业物流配送的影响因素进行分析,确定各因素对服装行业物流配送的影响权重,得出了物流人才配备、路径选择、信息化进程、配送工具选择、订单配送分配、物流服务态度6个因素占总影响因子的91.74%。为服装企业资金、资源的分配重点提供理论支持,从而提高O2O服装零售物流水平,突破物流配送面临瓶颈问题。
Abstract:
The rapid development of the O2O online integration has led to many problems during logistics distribution, such as logistics timeliness. This article will focus on the features of O2O retailing mode and those of logistics distribution, using the methods of literature analysis, expert scoring, hierarchical analysis and MATLAB matrix computing, to study the factors affecting the logistics distribution of O2O apparel retailing, and to determine the impact weight of each factor. Six factors have been found to account for 91.74% of the total influence. They are lack of professional personnel,path selection,information processing,selection of distribution methods,order distribution,distribution attitude, respectively. This work aims to provide theoretical support to the financial and resource allocation of apparel companies, so as to improve the distribution level of O2O apparel retailing.

参考文献/References:

[1] 王健,刘荷.区域物流发展的影响因素研究——基于福建省的实证分析[J].华东经济管理,2014,28(3):22-27.
WANG Jian,LIU He.A study on influencing factors of regional logistics development—Based on an empirical analysis in Fujian province[J].East China Economic Management,2014,28(3):22-27.(in Chinese)
[2] Ieva Meidute,Vasilis Aidas,Vasiliauskas.Analysis of factors impacting development of transport and logistics services[J].Current Issues of Business and Law,2008(1):154-160.
[3] 李瑜生.O2O模式下传统零售业物流配送模式选择[D].广州:华南理工大学,2015.
[4] 杨泽航.战后日本物流业发展及启示[D].长春:吉林大学,2004.
[5] 冯丹.基于灰色理论的物流发展的影响因素研分析——以甘肃省为例[J].生产力研究,2012(6):15-18.
FENG Dan.Logistic effect factors study based on the theory of gray development[J].Productivity Research,2012(6):15-18.(in Chinese)
[6] 路征,和琴.生鲜农产品物流发展的影响因素及综合评价——基于五个地区行业专业人士调查数据的分析[J].西部福坛,2015,25(2):10-13.
LU Zheng,HE Qin.Factors and comprehensive assessment of fresh agricultural products logistics development—Based on five areas of industry professionals survey data analysis[J].West Forum,2015,25(2):10-13.(in Chinese)
[7] 汪志东.中国物流产业发展的影响因素及其经济增长关系实证分析[D].合肥:中国科学技术大学,2014.
[8] 李欣桐.松原市物流业发展的影响因素研究[D].长春:吉林大学,2012.
[9] 董鹏,展黛,吴楣,等.制造企内部物流所处的困境及优化管理研究[J].造纸信息,2017(7):14-21.
DONG Peng,ZHAN Dai,WU Mei,et al.The plight of manufacturing enterprise internal logistics and optimization management[J].China Paper Newsletters,2017(7):14-21.(in Chinese)
(责任编辑:卢 杰,邢宝妹)

更新日期/Last Update: 2017-06-30