[1]金 玲.广东新塘牛仔服装品牌设计调研[J].服装学报,2016,1(04):438-440.
　JIN Ling.Xintang Guangdong Cowboy Fashion Brand Design[J].Journal of Clothing Research,2016,1(04):438-440.
点击复制

广东新塘牛仔服装品牌设计调研()
分享到：

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第1卷
期数:
2016年04期
页码:
438-440
栏目:
服装品牌营销
出版日期:
2016-08-29

文章信息/Info

Title:
Xintang Guangdong Cowboy Fashion Brand Design
作者:
金 玲
广州大学 纺织服装学院,广东 广州 510165
Author(s):
JIN Ling
College of Textile and Garment,Guangzhou University,Guangzhou 510165,China
分类号:
TS 94.714.7
文献标志码:
A
摘要:
广东新塘被中国纺织工业协会授予“中国牛仔服装名镇”,享有“世界牛仔看中国、中国牛仔看新塘”的美誉。通过调研分析新塘牛仔品牌成功或失败的原因,以品牌设计经验指导广东新塘牛仔的品牌发展,增强新塘牛仔品牌的国际、国内竞争力。
Abstract:
Xingtang Guangdong has long been granted as "China’s most prominent town of jeans" by Chinese textile and garment association. It is well-known for the quality and quantity of jeans production all over the world. This paper first analyzes the success and failure of the jeans brands in Xingtang.Then modern and advanced experience of brand design is adopted to guide the brand development so as to enhance the international competitiveness of the jeans brands in Xintang Guangdong.

参考文献/References:

[1] 杨静.服装材料学[M].2版.北京:高等教育出版社,2007:116.
[2] 方志. 新塘选拔形象大使——中国牛仔看新塘[J].中国纺织,2008(8):100-101.
FANG Zhi. Xintang selection of ambassador—Chinese Jeans town[J].China Textile,2008(8):100-101.(in Chinese)
[3] 桑德拉·J·凯瑟,麦尔娜·B·加纳.美国成衣设计与市场调研营销完全教程[M].白敬艳,译.上海:上海人民美术出版社,2009:39.
[4] 蒋明倬.牛仔裤名镇发展困局[J]. 中国市场,2011(8):26-27.
JIANG Mingzhuo.Jeans town development dilemma[J]. China Market, 2011(8):26-27.(in Chinese)
[5] 董月梅、谢汉文.新塘牛仔探索品牌之路[N].民营经济报.2005-10-18(A07).
[6] 广州市创兴服装集团有限公司[EB/OL].[2016-07-03].http://www.conshing.com.cn/
[7] 余勇.新塘牛仔服:如何走出寒冬[J]. 中国纤检,2009(1):28-31.
YU Yong. Xintang Jeans: How China Xian Jian out of the winter[J].China Fiber Inspection,2009(1):28-31.(in Chinese)
(责任编辑:张雪,杨勇)

相似文献/References:

[1]金 玲,蔡 蕾*.广东连南瑶族刺绣图案在新塘牛仔服饰设计中的创新应用[J].服装学报,2018,3(05):422.
　JIN Ling,CAI Lei*.Innovation Design of Guangdong Liannan Yao Embroidery Pattern in the Denim Suit[J].Journal of Clothing Research,2018,3(04):422.

更新日期/Last Update: 2016-09-04