[1]吴 艳,季凤芹,史雅杰.基于新经济时代下服装品牌视觉营销体系[J].服装学报,2016,1(02):249-252.
　WU Yan,JI Fengqin,SHI Yajie.Research on the Visual Merchandising System of Clothing Brand in the New Economic Era[J].Journal of Clothing Research,2016,1(02):249-252.
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基于新经济时代下服装品牌视觉营销体系()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第1卷
期数:
2016年02期
页码:
249-252
栏目:
服装品牌营销
出版日期:
2016-07-27

文章信息/Info

Title:
Research on the Visual Merchandising System of Clothing Brand in the New Economic Era
作者:
吴 艳1;  季凤芹2;  史雅杰1
1.江南大学 纺织服装学院,江苏 无锡 214122; 2.常州纺织服装职业技术学院 服装系,江苏 常州 212807
Author(s):
WU Yan1;  JI Fengqin2;  SHI Yajie1
1.School of Textile and Clothing,Jiangnan University,Wuxi 214122,China; 2.Department of Garment,Changzhou Textile Garment Institut,Changzhou 212807,China
分类号:
TS 941
文献标志码:
A
摘要:
针对当前竞争日趋激烈的纺织服装市场,以国内服装品牌视觉营销体系现存的问题为切入点,探讨视觉营销体系在实践中的运用,提出服装品牌视觉营销体系升级的方法以及服装品牌的终端销售能力。
Abstract:
Given the increasingly fierce competition in current textile and apparel market,this article takes the existing pro- blems in the visual merchandising systems of domestic clothing brands as a breakthrough point to explore the application of visual merchandising system in practice.It also proposes to upgrade the research on the clothing brand visual merchandising system and strives to improve the brand terminal sales force.

参考文献/References:

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(责任编辑:杨 勇)

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更新日期/Last Update: 2016-04-30