[1]黄祯桢,刘傲冉,吕巧莉,等.跨文化语境中丝绸文化符号的转译及传播路径[J].服装学报,2025,10(06):525-529.
　HUANG Zhenzhen,LIU Aoran,LYU Qiaoli,et al.Translation and Dissemination Paths of Silk Cultural Symbols in Cross-Cultural Context[J].Journal of Clothing Research,2025,10(06):525-529.
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跨文化语境中丝绸文化符号的转译及传播路径()

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第10卷
期数:
2025年06期
页码:
525-529
栏目:
服饰文化
出版日期:
2025-12-30

文章信息/Info

Title:
Translation and Dissemination Paths of Silk Cultural Symbols in Cross-Cultural Context
作者:
黄祯桢1;  刘傲冉1;  吕巧莉2;  唐志荣*1; 3
1.浙江理工大学 法学与人文学院, 浙江 杭州 310018; 2.浙江省纺织工程学会,浙江 杭州 310018; 3.浙江理工大学 数智出版研究所, 浙江 杭州 310018
Author(s):
HUANG Zhenzhen1;  LIU Aoran1;  LYU Qiaoli2;  TANG Zhirong*1; 3
1.School of Law and Humanities, Zhejiang Sci-Tech University, Hangzhou 310018, China; 2. Zhejiang Textile Engineering Society, Hangzhou 310018, China; 3. Institute of Digital and Intelligent Publishing, Zhejiang Sci-Tech University, Hangzhou 310018, China
分类号:
G 206.2
文献标志码:
A
摘要:
东西方文化认知存在差异,使丝绸文化对外传播时,文化折扣和价值损耗的问题变得严重。基于学界对丝绸文化的研究,采用符号学理论构建丝绸文化符号转译模型,并以丝绸纹样为例,从符形层、符义层、符用层3个维度分析其重构路径。研究表明,用符形层视觉融合策略(文化相遇),符义层意义重构策略(符号转向),符用层叙事嵌入策略(情境回归)的递进式转译路径,可以促进异质文化受众的情感共鸣,实现丝绸文化符号的跨文化转译与传播,推动文化间的情感认同、互鉴以及创新发展。
Abstract:
There exist differences in cultural cognition between the East and the West. When silk culture is disseminated internationally, the problems of cultural discount and value loss become increasingly severe. Based on academic research on silk culture, this study adopts semiotic theory to construct a semiotic translation model for silk culture, and takes silk patterns as an example to analyze their reconstruction path from three dimensions: the syntactic, semantic, and pragmatic levels. The findings indicate that a progressive translation path—involving a visual integration strategy at the syntactic level(cultural encounter), a meaning reconstruction strategy at the semantic level(semiotic shift)and a narrative embedding strategy at the pragmatic level(contextual return)—can promote emotional identification among audiences from heteroge-neous cultural backgrounds, realize the cross-cultural translation and dissemination of silk cultural symbols more effectively, and thus drive emotional identification, mutual learning and innovative development between different cultures.

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更新日期/Last Update: 2025-12-30