[1]梁建芳,张泽军,陈湘雯,等.中国居民服装可持续消费行为及其影响因素的代际差异[J].服装学报,2024,9(04):358-368.
 LIANG Jianfang ZHANG Zejun,CHEN Xiangwen,CAO Xuerong,et al.Intergenerational Differences of Sustainable Clothing Consumption Behavior and Its Influencing Factors Among Chinese Residents[J].Journal of Clothing Research,2024,9(04):358-368.
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中国居民服装可持续消费行为及其影响因素的代际差异()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第9卷
期数:
2024年04期
页码:
358-368
栏目:
绿色可持续服装专题
出版日期:
2024-09-12

文章信息/Info

Title:
Intergenerational Differences of Sustainable Clothing Consumption Behavior and Its Influencing Factors Among Chinese Residents
作者:
梁建芳;  张泽军;  陈湘雯;  曹雪榕;  董钟杰; 凌静
西安工程大学 服装与艺术设计学院,陕西 西安 710048
Author(s):
LIANG Jianfang ZHANG Zejun;  CHEN Xiangwen;  CAO Xuerong;  DONG Zhongjie; LING Jing
Apparel and Art Design College,Xi’an Polytechnic University,Xi’an 710048,China
分类号:
TS 941.17
文献标志码:
A
摘要:
针对中国可持续消费转型中因代际差异而带来的挑战,从可持续消费的视角将中国居民划分为4代,构建可持续消费视角下中国居民服装可持续消费行为的代际差异理论模型,并采用多阶段抽样方法进行实证研究。结果表明,4个代际群体在服装可持续消费行为及可持续消费认知、环境责任感、生活方式、主观规范等影响因素上均存在明显差异,对服装可持续消费行为的直接效应也存在显著差异。研究认为,在服装可持续消费的推进过程中,要针对不同代际特征、角色定位、生活环境等制定有针对性的教育引导策略和实践措施。
Abstract:
In order to solve the difficulties brought by the intergenerational differences in the transition of sustainable consumption in China, this study divided Chinese residents into four generations based on the perspective of sustainable consumption, and constructed a theoretical model of the intergenerational differences of sustainable clothing consumption behavior. Empirical research was conducted using a multi-stage sampling method. The results indicate significant diffe-rences among the four generational groups in clothing consumption behavior, as well as in influencing factors such as sustainable consumption awareness, environmental responsibility, lifestyle, and subjective norms. Additionally, there are significant differences in the direct effects of the above influencing factors on sustainable clothing consumption behavior. Based on the findings, it is proposed that education strategies and practical measures should be formulated according to different generational characteristics, role positioning and living environment in the process of promoting sustainable clothing consumption.

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更新日期/Last Update: 2024-08-30