[1]八团红青褂子的礼服标识及商品化演变.八团红青褂子的礼服标识及商品化演变[J].服装学报,2021,6(06):541-548.
 WANG Zhongjie.Costume Characteristics of the "Red and Blue Blouse with Eight Round Patterns" and Its Commercialization Process[J].Journal of Clothing Research,2021,6(06):541-548.
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八团红青褂子的礼服标识及商品化演变()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第6卷
期数:
2021年06期
页码:
541-548
栏目:
服装历史与文化
出版日期:
2021-12-31

文章信息/Info

Title:
Costume Characteristics of the "Red and Blue Blouse with Eight Round Patterns" and Its Commercialization Process
作者:
八团红青褂子的礼服标识及商品化演变
王中杰1,2
Author(s):
WANG Zhongjie1; 2
1.College of Art and Design, Nanchang University, Nanchang 330031,China; 2.Jiangsu Lianfa Textile Co., Ltd., Haian 226601
分类号:
TS 941.12
文献标志码:
A
摘要:
1.南昌大学 艺术与设计学院,江西 南昌 330031; 2.江苏联发纺织股份有限公司,江苏 海安 226601
Abstract:
In the background of social transformation the red and blue blouse with eight round patterns has produced the blonding and transformation of clothing under the influence of foreign culture. It is one of the representative forms of from the perspective of cultural studies, based on historical pictures from historical annals such as the National Museum of China as research materials, this paper illustrated two dressing situations of red and blue blouse with eight round patterns as the wedding dress and the formal dress. This paper summarizes the commercialization forms of the red and blue blouse with eight round patterns from four aspects: production and sales, publicity value and trade channels. Lastly, this paper further investigated the relationship between the dress logo and commercialization and the evolution progress of the red and blue blouse with eight round patterns in the model of the cultural loop, in order to broaden the ideas for moderm dress design.

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更新日期/Last Update: 2022-01-04