[1]韦玉辉,夏 敏,苏兆伟,等.基于PAD模型的服装图案设计效果影响因素评测[J].服装学报,2020,5(06):507-512.
 WEI Yuhui,XIA Min,SU Zhaowei,et al.Evaluation on the Influence Factors of Clothing Pattern Design Based on PAD Model[J].Journal of Clothing Research,2020,5(06):507-512.
点击复制

基于PAD模型的服装图案设计效果影响因素评测()
分享到:

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第5卷
期数:
2020年06期
页码:
507-512
栏目:
服装艺术设计
出版日期:
2020-12-31

文章信息/Info

Title:
Evaluation on the Influence Factors of Clothing Pattern Design Based on PAD Model
作者:
韦玉辉1; 2; 4;  夏 敏1;  苏兆伟1; 2;  孙 龙3;  吴开明4
1.安徽工程大学 纺织服装学院,安徽 芜湖 241000; 2.杭州职业技术学院 达利女装学院,浙江 杭州 310018; 3.辽宁师范大学 心理学院,辽宁 大连 116029; 4.安徽古麒绒材股份有限公司,安徽 芜湖 241300
Author(s):
WEI Yuhui1; 2; 3;  XIA Min1;  SU Zhaowei1; 2;  SUN Long4;  WU Kaiming4
1.College of Textile and Clothing, Anhui Polytechnic University, Wuhu 241000,China; 2.Highfashion Womenswear Institute, Hangzhou Vocational and Technical College, Hangzhou 310018,China; 3.College of Psychology, Liaoning Normal University, Dalian 116029; 4. Anhui Guqi Down Materlal Incorporated Company,Wuhu 241300, China
分类号:
TS 941.2
文献标志码:
A
摘要:
为系统探究服装图案设计与消费者情绪反应的关系,从量化理论角度,以儿童针织套头毛衫为例,借助PAD情绪模型,通过图案造型、图案内部结构特征、图案组合搭配及被试者性别等变量对服装图案整体设计效果与消费者情绪反应进行评测。结果表明,4个变量均会不同程度影响服装图案整体设计效果与消费者情绪反应,其显著程度依次为图案造型>被试者性别>图案组合搭配>图案内部结构特征。此外,还发现不同图案造型有其自身的情绪属性,其情绪属性取决于图案内部结构线条及寓意; 在消极图案元素周围增加积极图案元素,可提高消费者的积极情绪,同时提高消费者对其组合设计方案的接受度和满意度。此结论可为服装设计师设计出更契合消费者审美需求的图案形式提供理论参考和数据支撑。
Abstract:
In order to systematically explore the relationship between clothing pattern design and consumers’ emotional reaction,taking the children’s pullover as an example,the overall design effect of pattern modeling, pattern internal structure, pattern combination and collocation, and gender of participants was studied with the help of the PAD emotional model and quantification theory. The results showed that the above-mentioned four factors have different effects on customers’ emotional reaction to clothing design.And the order of significance was as the following: pattern modeling>gender of participants>pattern combination and collocation>pattern internal structure characteristics. In addition, it was found that each pattern had its own emotional attribute that depended on its internal structural lines and implications. Research also indicated that the positive probability,the acceptance and satisfaction of the consumers were improved by adding positive pattern elements to negative pattern elements. This conclusion can provide theoretical reference and data support for fashion designers to design pattern of clothing that is more in line with the aesthetic needs from consumers.

参考文献/References:

[1] 徐冰. 基于情绪测量的服装图像情感计算研究[D].上海:东华大学,2018.
[2] 原丽雅,毛莉莉,袁斐.针织童装毛衫的图案设计及应用[J].针织工业,2018(10):17-20.
YUAN Liya, MAO Lili,YUAN Fei. Pattern design and application of children knitted children’s sweater [J]. Knitting Industries,2018(10):17-20.(in Chinese)
[3] 王晓予,向军,潘如如,等.服饰刺绣图案的自动提取与色块分割[J].纺织学报,2017,38(9):120-126.
WANG Xiaoyu, XIANG Jun, PAN Ruru,et al. Automatic extraction on embroidered patternsof traditional costumes[J].Journal of Textile Research,2017,38(9):120-126.(in Chinese)
[4] 张雪英,张婷,孙颖,等.基于PAD模型的级联分类情感语音识别[J].太原理工大学学报,2018,49(5):731-735.
ZHANG Xueying,ZHANG Ting,SUN Ying,et al. Cascaded classification emotional speech recognition based on PAD model[J]. Journal of Taiyuan University of Technology,2018,49(5):731-735.(in Chinese)
[5] 虞丽琳,邓洪涛.基于市场调研的儿童毛衫设计要素与原则[J].轻纺工业与技术,2016,45(5):37-39,19.
YU Lilin, DENG Hongtao. Design elements and principles of children sweater based on market research[J]. Light Textile Industry and Technology,2016,45(5):37-39,19.(in Chinese)
[6] 陈慧.图案在童装毛衫中的应用及设计原则[J].国际纺织导报,2016,44(7):62- 65.
CHEN Hui. Application and design principle of pattern in children’s sweater[J]. International report on textiles,2016,44(7):62- 65.(in Chinese)
[7] 马春艳.儿童毛衫设计与趣味图案的应用[J].毛纺科技,2015,43(9):28-31.
MA Chunyan. Children’s knitwear design and application of interesting patterns[J]. Wool Textile Journal,2015,43(9):28-31.(in Chinese)
[8] 陶晨,周赳,奚柏君.织物图案连续性识别[J].纺织学报,2016,37(8):37- 40.
TAO Chen,ZHOU Jiu,XI Baijun. Continuity identification of fabric patterns[J]. Journal of Textile Research,2016,37(8):37- 40.(in Chinese)
[9] 王晓予,高卫东.汉族传统服饰中同形异义图案的辨析[J].纺织学报,2017,38(1):116-120.
WANG Xiaoyu,GAO Weidong. Discrimination of homomorphic patterns on Han’s traditional costumes[J]. Journal of Textile Research,2017,38(1):116-120.(in Chinese)
[10] 曹桢,苏兆伟,韦玉辉.眼动跟踪技术在中老年针织衫图案设计中的应用研究[J].毛纺科技,2019,47(6):71-74.
CAO Zhen,SU Zhaowei,WEI Yuhui. Application of eye movement tracking technology in the pattern design of sweater for middle-aged and elderly person [J]. Wool Textile Journal,2019,47(6):71-74.(in Chinese)
[11] 吴彬星,孙雨生,张智君.产品可用性测试中的情绪评价[J].应用心理学,2015,21(1):87-96.
WU Binxing,SUN Yusheng,ZHANG Zhijun. Emotional evaluation in product usability testing[J].Chinese Journal of Applied Psychology,2015,21(1):87-96.(in Chinese)
[12] 孙晓,叶嘉麒,龙润田,等.基于情感语义词典与PAD模型的中文微博情感分析[J].山西大学学报(自然科学版),2014,37(4):580-587.
SUN Xiao,YE Jiaqi, LONG Runtian. Sentiment analysis of chinese microblog based on emotional semantic wordsdictionary and PAD model[J]. Journal of Shanxi University(Natural Science Edition),2014,37(4):580-587.(in Chinese)
[13] 崔荣荣,高卫东.解读民间服饰绣花图案中的民俗寓意[J].纺织学报,2006(5):101-103,111.
CUI Rongrong, GAO Weidong. Analyzing the implied meaning in embroidered patterns on the folk garment in the viewpoint of a folklorist[J]. Journal of Textile Research,2006(5):101-103,111.(in Chinese)(责任编辑:张 雪)

更新日期/Last Update: 1900-01-01