[1]封 竹,梁建芳*.基于绿色情感中介效应的面子特征对消费者旧衣再利用行为的影响[J].服装学报,2020,5(04):364-371.
 FENG Zhu,LIANG Jianfang*.Influence of Face Characteristics on Consumers’ Reuse Behavior of Old Clothes Based on Green Emotion’s Mediation Effect[J].Journal of Clothing Research,2020,5(04):364-371.
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基于绿色情感中介效应的面子特征对消费者旧衣再利用行为的影响()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第5卷
期数:
2020年04期
页码:
364-371
栏目:
服装品牌营销
出版日期:
2020-08-31

文章信息/Info

Title:
Influence of Face Characteristics on Consumers’ Reuse Behavior of Old Clothes Based on Green Emotion’s Mediation Effect
作者:
封 竹;  梁建芳*
西安工程大学 服装与艺术设计学院,陕西 西安 710048
Author(s):
FENG Zhu;  LIANG Jianfang*
Apparel and Art Design College,Xi’an Polytechnic University,Xi’an 710048,China
分类号:
F 713.55
文献标志码:
A
摘要:
针对国内旧衣再利用发展面临的障碍,在文献研究的基础上,立足消费者构建路径模型,探讨面子特征、绿色情感和旧衣再利用行为之间的关系。采用Bootstrap进行实证研究,结果表明:一致性、独特性和他人导向性面子特征显著影响绿色情感和旧衣再利用行为; 绿色情感显著影响旧衣再利用行为,并在面子特征与旧衣再利用行为之间起中介作用。该研究结果为国内旧衣再利用市场提供一定的参考依据。
Abstract:
Aiming at the obstacles faced by the development of domestic reuse of old clothes, a path model was constructed based on literature research to explore the relationship between consumers’ face characteristics, green emotion and reuse behavior of old clothes. Empirical research based on Bootstrap shows that: conformity, distinctive, and other-oriented face characteristics significantly affect green emotions and the reuse behavior of old clothes.Green emotions significantly affect the reuse behavior of old clothes, and has a mediating effect between face characteristics and the reuse behavior of old clothes. The research results provide a certain reference for the domestic old clothes reuse market.

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更新日期/Last Update: 2020-08-30