[1]卿 源,周 倜,梁惠娥*.中国传统服饰海外接受度的影响因素分析[J].服装学报,2020,5(03):270-276.
 QING Yuan,ZHOU Ti,LIANG Huie*.Analysis of the Influencing Factors on Overseas Acceptance of Chinese Traditional Clothing[J].Journal of Clothing Research,2020,5(03):270-276.
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中国传统服饰海外接受度的影响因素分析()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第5卷
期数:
2020年03期
页码:
270-276
栏目:
服装品牌营销
出版日期:
2020-07-12

文章信息/Info

Title:
Analysis of the Influencing Factors on Overseas Acceptance of Chinese Traditional Clothing
作者:
卿 源1; 2;  周 倜1; 2;  梁惠娥*1; 3
1.江南大学 江苏省非物质文化遗产研究基地,江苏 无锡 214122; 2.江南大学 设计学院,江苏 无锡 214122; 3.无锡工艺职业技术学院 名师工作室,江苏 宜兴 214206
Author(s):
QING Yuan1; 2;  ZHOU Ti1; 2;  LIANG Hui’e*1; 3
1.Non-Material Culture Heritage Base of Jiangsu Province, Jiangnan University, Wuxi 214122,China; 2.School of Design, Jiangnan University, Wuxi 214122,China; 3.Master Studio, Wuxi Vocational Institute of Arts and Technology, Yixing 214206,China
分类号:
TS 941.12
文献标志码:
A
摘要:
为提高中国传统服装在海外的认知度、接受度和传播度,促进服饰类文化遗产的海外传播与创新发展,依托北卡罗来纳州立大学站的“中国传统服饰文化创新设计作品美国巡展”,对当地145名参访者进行问卷调查。基于参观者对多元文化的认知程度和对本次巡展的参观反馈等信息进行实证研究,通过对调研问卷数据分析,探讨中国传统服饰的海外接受度。结果表明:文化的基本认知度、传统技艺精神的认同感以及对传统元素的创新方式等因素会对中国传统服饰的海外接受度产生影响。
Abstract:
In order to improve the recognition, acceptance and dissemination of Chinese traditional clothing in overseas, and promote the overseas communication, innovation and development of clothing cultural heritage,a questionnaire survey was conducted among 145 local exhibitors based on the "American tour of Chinese traditional clothing cultural innovation design works" at North Carolina State University Station. Based on the visitors’ cognition of multi culture and the feedback of this tour, in this study the overseas acceptance of Chinese traditional clothing was conducted through questionnaire data analysis. The conclusion shows that the basic recognition of culture, the identity of traditional skills and the innovation of traditional elements can affect the overseas acceptance of Chinese traditional clothing.

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(责任编辑:沈天琦)

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更新日期/Last Update: 2020-06-30