[1]梁惠娥,吴成冕.消费者价值感知维度下“一衣多穿”服装的应用策略[J].服装学报,2022,7(05):446-451.
　LIANG Huie,WU Chengmian.Application Strategies of "One for All" Clothing from the Perspective of Consumer Value Perception[J].Journal of Clothing Research,2022,7(05):446-451.
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消费者价值感知维度下“一衣多穿”服装的应用策略()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第7卷
期数:
2022年05期
页码:
446-451
栏目:
服装设计与营销
出版日期:
2022-10-31

文章信息/Info

Title:
Application Strategies of "One for All" Clothing from the Perspective of Consumer Value Perception
作者:
梁惠娥1; 2; 3;  吴成冕1; 2
针对目前“一衣多穿”服装在可持续消费推进中存在的问题,从价值感知维度分析,通过服装应用策略创新增强消费者价值感知,以促进消费行为发生。通过分析消费者价值感知的3个维度,认为只有重视“一衣多穿”服装的功能性、情感价值、设计理念,才可以提升消费者的价值感知。在此基础上,分析消费者消费行为的产生路径和影响因素,从内容策略和宣传策略两方面总结归纳“一衣多穿”服装可采用的应用策略,以帮助其解决市场困境。
Author(s):
LIANG Hui’e1; 2; 3;  WU Chengmian1; 2
1. School of Design,Jiangnan University,Wuxi 214122,China; 2.Intangible Cultural Heritage Research Base in Jiangsu Province,Jiangnan University,Wuxi 214122,China; 3. School of Media and Arts,Wuxi University,Wuxi 214063,China
分类号:
F 713.55
文献标志码:
A
摘要:
一衣多穿; 价值感知; 消费需求; 应用策略; 可持续消费
Abstract:
In view of the problems existing in the promotion of sustainable consumption of "one for all" clothing, this paper analyzed them from the dimension of value perception to enhance consumers’ value perception and promote the occurrence of consumption behavior by innovating clothing application strategies. It analyzed three dimensions of consumers’ value perception, and believed that only by paying attention to the functionality, emotional value and design concept of "one for all" clothing, can consumers’ value perception be improved. On this basis,it analyzed the production path and influencing factors of consumers’ consumption behavior, and summarized the application strategies that can be adopted by "one for all" clothing from two aspects of content strategy and publicity strategy,in order to help them solve the market difficulties.

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更新日期/Last Update: 2022-10-30