[1]杜梦真,赵欲晓*,李秀青.基于网络销售的国内男士羽绒服设计特点和发展趋势[J].服装学报,2018,3(05):427-431.
　DU Mengzhen,ZHAO Yuxiao*,LI Xiuqing.Design Features and Trend Analysis of Domestic Down Jacket for Men Based on Internet Sales[J].Journal of Clothing Research,2018,3(05):427-431.
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基于网络销售的国内男士羽绒服设计特点和发展趋势()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第3卷
期数:
2018年05期
页码:
427-431
栏目:
服装设计艺术
出版日期:
2018-10-30

文章信息/Info

Title:
Design Features and Trend Analysis of Domestic Down Jacket for Men Based on Internet Sales
作者:
杜梦真; 赵欲晓*; 李秀青
北京服装学院 服装艺术与工程学院,北京 100029
Author(s):
DU Mengzhen;  ZHAO Yuxiao*;  LI Xiuqing
School of Fashion Art and Engineering,Beijing Institute of Fashion Technology,Beijing 100029,China
分类号:
TS 941.718
文献标志码:
A
摘要:
针对网络销售的男士羽绒服产品,以2016年天猫网上占有率较高的波司登、森马、罗蒙、七匹狼4个品牌的热销男士羽绒服为研究对象,通过对服装价格、款式细节和材质的分析,总结出网络销售的男士羽绒服设计特点和趋势。此类男士羽绒服的设计趋势为造型结构时装化、色彩丰富、面料多样化及性能优良。
Abstract:
For the understanding of the online-sale status for men’s down jacket, the four hot-selling brands of men’s down jackets, i.e. Bosideng, Semir, Romon and Septwolves, which have a high share on the Internet of Tianmao in 2016, have been taken as the research objects in this paper. Through the analysis of the price, style details and materials of the clothes, the design features and trends of the men’s down jackets sold on the Internet are summarized. Fashionable and colorful men’s down jacket with diversified fabrics and excellent performance is regarded as the design trend for online-sale products.

参考文献/References:

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(责任编辑:邢宝妹)

更新日期/Last Update: 2018-10-30