[1]胡少华.服装品牌店铺中静态人模选用技巧[J].服装学报,2018,3(03):278-282.
　HU Shaohua.Selection Techniques of Static Models in Clothing Stores[J].Journal of Clothing Research,2018,3(03):278-282.
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服装品牌店铺中静态人模选用技巧()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第3卷
期数:
2018年03期
页码:
278-282
栏目:
服装品牌营销
出版日期:
2018-06-30

文章信息/Info

Title:
Selection Techniques of Static Models in Clothing Stores
作者:
胡少华
无锡工艺职业技术学院 服装工程系,江苏 宜兴 214206
Author(s):
HU Shaohua
Fashion Engineering Department,Wuxi Institute of Arts and Technology, Yixing 214206,China
分类号:
TS 942.8; TS 955.8
文献标志码:
A
摘要:
通过对服装店铺静态人模要素(材质、形态、性别、姿态、部位)进行系统梳理与分析,归纳出服装店铺人模选用的原则; 通过对伦敦、上海等国际一线都市的商场进行调研,阐述了4种常见服装风格品牌店铺人模的选用与使用技巧,从而为服装品牌最大化发挥人模在服装店铺的陈列效用作出理论与实际运用指导。
Abstract:
In this article, the elements of static human model(material, shape, gender, posture and body parts)in the clothing store were analyzed; the principles for selecting the static model in clothing store were summarized, and the selection and use of static model for four common clothing styles by research on the first-line shopping malls in London and Shanghai were discussed with the purpose to maximize the display effect of static model in clothing store for clothing brand from both theory and practice aspects.

参考文献/References:

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(责任编辑:沈天琦,邢宝妹)

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更新日期/Last Update: 2018-06-30