[1]陈百超,王 涛.当代中国运动服饰时尚设计变迁(1990—2023年)[J].服装学报,2025,10(03):243-251.
　CHEN Baichao,WANG Tao.Changes in Fashion Design of Contemporary Chinese Sportswear(1990—2023)[J].Journal of Clothing Research,2025,10(03):243-251.
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当代中国运动服饰时尚设计变迁(1990—2023年)()

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第10卷
期数:
2025年03期
页码:
243-251
栏目:
服饰时尚
出版日期:
2025-07-01

文章信息/Info

Title:
Changes in Fashion Design of Contemporary Chinese Sportswear(1990—2023)
作者:
陈百超1;  王 涛2
1.中国丝绸博物馆,浙江 杭州 310002; 2.江南大学 数字科技与创意设计学院,江苏 无锡 214401
Author(s):
CHEN Baichao1;  WANG Tao2
1.China National Silk Museum, Hangzhou 310002, China; 2. School of Digital Technology and Innovation Design, Jiangnan University, Wuxi 214401,China
分类号:
TS 941.1
文献标志码:
A
摘要:
运动服饰自清末民初由西方传入中国,但在很长一段时期内,国内运动服饰设计几乎完全“临摹”西方,缺乏原创性。20 世纪 90 年代,国内开始涌现大量运动服饰品牌,并逐步向国际化方向发展,这为国内运动服饰的设计奠定了良好的产业基础。基于该时期各类型运动服饰的发展变迁,通过梳理相关文献、图像资料及服饰实物,探讨国内运动服饰的设计变革,旨在厘清 30 余年间国内运动服饰设计的演变脉络。研究发现,国内运动服饰设计呈现“去西方化”趋势,逐渐扎根本土文化土壤; 但在技术层面,却始终与国际标准接轨,且在演变过程中成为文化传播与国际交流的媒介。
Abstract:
Sportswear was introduced to China from the West in the late Qing Dynasty and early Republic of China. However, for a long time, domestic sportswear design almost completely "copied" Western styles, lacking independent originality. In the 1990s, a large number of sportswear brands emerged in China and gradually developed internationally, laying a solid industrial foundation for domestic sportswear design.This study investigates the design changes of Chinese sportswear by examining the development of various sportswear types during this period, combing through relevant literature, image data, and physical clothing artifacts. The research aims to clarify the evolutionary trajectory of domestic sportswear design over the past three decades.The study finding indicates that Chinese sportswear design exhibits a "de-westernization" trend, gradually rooting itself in local cultural contexts. Technically, however, it has consistently aligned with international standards and become a medium for cultural communication and international exchange throughout its evolution.

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(责任编辑:卢 杰)

更新日期/Last Update: 2025-06-30