[1]龚恩慧,陈子豪*.年轻女性对潮绣龙凤褂颜色与图案的偏好[J].服装学报,2025,10(01):52-58.
　GONG Enhui,CHEN Zihao*.Color and Pattern Preferences of Young Women for Dragon and Phoenix Coats with Chaozhou Embroidery[J].Journal of Clothing Research,2025,10(01):52-58.
点击复制

年轻女性对潮绣龙凤褂颜色与图案的偏好()
分享到：

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第10卷
期数:
2025年01期
页码:
52-58
栏目:
服装营销
出版日期:
2025-03-15

文章信息/Info

Title:
Color and Pattern Preferences of Young Women for Dragon and Phoenix Coats with Chaozhou Embroidery
作者:
龚恩慧;  陈子豪*
龚恩慧, 陈子豪*
Author(s):
GONG Enhui;  CHEN Zihao*
School of Art and Design, Guangdong University of Technology, Guangzhou 510090, China
分类号:
TS 941.2
文献标志码:
A
摘要:
选取2种刺绣底色、2种绣线颜色和4种图案,形成16款龙凤褂上衣,通过眼动实验方法,选取30名被试者,记录其对每款服装的初次注视时间和关注时间,并进行方差分析; 通过感性主观评价法,对16款龙凤褂进行感性形容词组和总体喜好度打分,以探究年轻女性对潮绣龙凤褂颜色和图案的偏好。结果表明,眼动实验和主观评价皆显示消费者对白色刺绣底色及金色绣线存在偏好; 从感性意向的因子分析可以看出,消费者喜欢喜庆、时尚且较轻盈的龙凤褂。
Abstract:
This paper selected two kinds of embroidery base colors, two kinds of embroidery thread colors and four kinds of patterns to form 16 kinds of dragon and phoenix coats. Using eye-tracking experiment method, 30 subjects were selected to record their initial fixation time and attention time for each style of clothing, and variance analysis was conducted. Through perceptual subjective evaluation method, 16 types of dragon and phoenix coats were scored by perceptual adjective pairs and overall preference, to explore color and pattern preferences of young women for dragon and phoenix coats with Chaozhou embroidery. The results indicate that both eye-tracking experiment and subjective evaluation show that consumers have preference for white embroidery background and gold embroidery thread. From the factor analysis of perceptual intention, it can be seen that consumers like festive, fashionable and lightweight dragon and phoenix coats.

参考文献/References:

[1] 陈雨蒙, 李楠. 粤东地区龙凤褂的刺绣纹样在现代女装设计中的应用与实践[J]. 纺织报告, 2022, 41(2): 45- 47.
CHEN Yumeng, LI Nan. Application and practice of embroidery patterns of dragon and phoenix coats in modern women’s wear design in Guangdong region[J]. Textile Reports, 2022, 41(2): 45- 47.(in Chinese)
[2] 李娟. 名瑞与刺绣的故事——访广东名瑞(集团)股份有限公司总经理蔡中涵[J]. 纺织科学研究, 2017, 28(4): 18-21.
LI Juan. The story of Mingrui and embroidery—interview with CAI Zhonghan, general manager of Guangdong Mingrui(Group)Co., Ltd.[J]. Textile Science Research, 2017, 28(4): 18-21.(in Chinese)
[3] 沈飞. 中西方垫金绣比较研究[J]. 艺术设计研究, 2017(4): 58- 60, 69-71.
SHEN Fei. A comparative study on Chinese and the western gold raised work[J]. Art and Design Research, 2017(4): 58- 60, 69-71.(in Chinese)
[4] 罗洁, 廖煜容. 广绣与潮绣的艺术风格与工艺比较研究[J]. 装饰, 2022(1): 114-118.
LUO Jie,LIAO Yurong.Comparative study on artistic style and craft of Guangdong embroidery and Chaozhou embroidery[J].Zhuangshi, 2022(1): 114-118.(in Chinese)
[5] 陈君伟. 马来西亚华族饰品的历史演变与特征[D]. 北京: 中国地质大学(北京), 2011.
[6] 张俊, 胡嵩, 童梦霞, 等. 感性工学在纺织服装领域的研究进展[J]. 纺织学报, 2023, 44(11): 240-249.
ZHANG Jun, HU Song, TONG Mengxia, et al. Research progress in Kansei engineering for textile and clothing applications[J]. Journal of Textile Research, 2023, 44(11): 240-249.(in Chinese)
[7] 石文奇, 程凡, 王斌, 等. 基于层次分析法和感性工学的智能童鞋款式设计[J]. 皮革科学与工程, 2023, 33(1): 75-79.
SHI Wenqi, CHENG Fan, WANG Bin, et al. Style design of intelligent children’s shoes based on AHP and Kansei engineering[J]. Leather Science and Engineering, 2023, 33(1): 75-79.(in Chinese)
[8] 符思捷,宛瑞莹,熊先青.基于感性工学的侘寂风客厅家具创新设计与评价[J]. 家具与室内装饰, 2023, 30(11): 34-39.
FU Sijie, WAN Ruiying, XIONG Xianqing. Innovative design and evaluation of wabi-sabi style living room furniture based on perceptual engineering[J]. Furniture and Interior Design, 2023, 30(11): 34-39.(in Chinese)
[9] 周之澄, 刘宇萌, 徐媛媛. 基于眼动追踪实验的设计学研究进展[J]. 南京艺术学院学报(美术与设计), 2023(4): 96-103.
ZHOU Zhicheng, LIU Yumeng, XU Yuanyuan. Research progress of design based on eye tracking experiment[J]. Journal of Nanjing Arts Institute(Fine Arts and Design), 2023(4): 96-103.(in Chinese)
[10] 初建杰, 杨建国, 丁宁, 等. 基于眼动实验的服装纹样布局方案意象评价模型[J]. 包装工程, 2023, 44(22): 234-241.
CHU Jianjie, YANG Jianguo, DING Ning, et al. Image evaluation model of clothing pattern layout scheme based on eye movement experiment[J]. Packaging Engineering, 2023, 44(22): 234-241.(in Chinese)
[11] 李丹丹, 刘运娟, 高晓平, 等. 基于视觉评价分析大学生对高山族织锦纹样色彩搭配偏好[J]. 服装学报, 2022, 7(1): 64- 69.
LI Dandan, LIU Yunjuan, GAO Xiaoping,et al. Study on color matching preference of Taiwan Gaoshan nationality’s brocade pattern based on visual evaluation[J]. Journal of Clothing Research, 2022, 7(1): 64- 69.(in Chinese)
[12] HO H F. The effects of controlling visual attention to handbags for women in online shops: Evidence from eye movements[J]. Computers in Human Behavior, 2014, 30: 146-152.
[13] CHEN Z H, SONG W F. Factors affecting human visual behavior and preference for sneakers: an eye-tracking study[J]. Frontiers in Psychology, 2022, 13: 914321.
[14] 戚彬, 余隋怀, 王淼, 等. 基于眼动跟踪实验的产品形态仿生设计研究[J]. 机械设计, 2014, 31(6): 125-128.
QI Bin, YU Suihuai, WANG Miao, et al. Study on product form bionic design based on eye tracking experiment[J]. Journal of Machine Design, 2014, 31(6): 125-128.(in Chinese)
[15] QU Q X, GUO F. Can eye movements be effectively measured to assess product design: Gender differences should be considered[J]. International Journal of Industrial Ergonomics, 2019, 72: 281-289.
[16] 吕晓娟, 徐军. 基于感性工学的女装色彩搭配评价[J]. 毛纺科技, 2021, 49(2): 94-98.
LYU Xiaojuan, XU Jun. Color matching evaluation of women’s garments based on kansei engineering[J]. Wool Textile Journal, 2021, 49(2): 94-98.(in Chinese)
(责任编辑:沈天琦)

更新日期/Last Update: 2025-02-28