[1]朱达辉,罗 森,刘晓刚.品牌价值诞生的机制[J].服装学报,2022,7(01):77-81.
　ZHU Dahui,LUO Sen,LIU Xiaogang.Formation Mechanism of the Brand Value[J].Journal of Clothing Research,2022,7(01):77-81.
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品牌价值诞生的机制()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第7卷
期数:
2022年01期
页码:
77-81
栏目:
服装历史与文化
出版日期:
2022-03-01

文章信息/Info

Title:
Formation Mechanism of the Brand Value
作者:
朱达辉;  罗 森;  刘晓刚
东华大学 服装与艺术设计学院,上海 200051
Author(s):
ZHU Dahui;  LUO Sen;  LIU Xiaogang
College of Fashion and Design,Donghua University, Shanghai 200051, China
分类号:
F 713.5
文献标志码:
A
摘要:
提出品牌价值诞生机制的意义和特征,探讨品牌价值诞生的基础,指出品牌价值来源于社会、企业以及产品本身,进而分析品牌价值诞生的规律,并以品牌实例论证品牌价值诞生的口碑相传、媒体炒作、产业链运作3个主要渠道,提醒企业在品牌实践过程中,重视品牌价值诞生的主要因素,为企业发现和积累新的品牌价值提供具有可操作性的引导。
Abstract:
This paper put forward the significance and characteristics of the formation mechanism of brand value,and explored the foundation to build the brand value. The study also proposed that the brand value derived from society, the enterprise and the product itself. The formation law of the brand value was analyzed further.And with the actual case of brand actual cases, the three major channels of brand value were born. We aimed to remind the enterprise to attach enough importance to the main aspects of the brand value formation, and hoped to guide the enterprise to discover and calculate some new brand value in practice.

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更新日期/Last Update: 2022-03-11