[1]谢玻尔.基于终端销售数据女装品牌设计师研发能力提升策略[J].服装学报,2019,4(06):557-561.
　XIE Boer.Promotion Strategies of Designers’ Research and Development Ability for Women’s Wear Brand Based on Terminal Sales Data[J].Journal of Clothing Research,2019,4(06):557-561.
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基于终端销售数据女装品牌设计师研发能力提升策略()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第4卷
期数:
2019年06期
页码:
557-561
栏目:
服装品牌营销
出版日期:
2019-12-31

文章信息/Info

Title:
Promotion Strategies of Designers’ Research and Development Ability for Women’s Wear Brand Based on Terminal Sales Data
作者:
谢玻尔
福州大学 厦门工艺美术学院,福建 厦门 361021
Author(s):
XIE Bo’er
Xiamen Academy of Arts and Design, Fuzhou University, Xiamen 361021,China
分类号:
TS 407.86
文献标志码:
A
摘要:
在激烈的女装市场竞争中,品牌的产品研发能力是企业的核心竞争力,而设计师作为企业产品研发的核心,直接影响着产品销售。为了更好地调动设计师的工作积极性,企业应采取科学的绩效方式,使设计师设计出更加符合市场需求的产品,从而提高销量。通过女装品牌产品设计案例,结合图片与图表分析,阐述女装终端销售数据与品牌设计师研发能力之间的关系,同时以终端销售数据为依据,总结女装品牌产品设计师研发能力提升策略。
Abstract:
In the fierce market competition of women’s wear, the competitive force of women’s wear brand relies on its research and development mode. As the core of product research and development, designers directly affect product sales. In order to better encourage the enthusiasm of designers, enterprises should adopt a scientific way of performance mode, so that designers can design products more in line with market demand, so as to improve sales. By listing the design cases of women’s wear brand products, and combining with the analysis of pictures and charts, this paper expounds the relationship between women’s wear terminal sales data and brand research and development capabilities, and also summarizes the strategies for improving women’s wear brand product research and designers’ development capabilities based on terminal sales data.

参考文献/References:

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更新日期/Last Update: 2019-12-30