[1]马巧云,刘 驰*.西安地区男大学生内裤消费情况调查与分析[J].服装学报,2019,4(03):274-278.
　MA Qiaoyun,LIU Chi*.Questionnaire Survey and Analysis on Consumption Situation of Men’ s Underwear in Xi’an Area[J].Journal of Clothing Research,2019,4(03):274-278.
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西安地区男大学生内裤消费情况调查与分析()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第4卷
期数:
2019年03期
页码:
274-278
栏目:
服装品牌营销
出版日期:
2019-06-27

文章信息/Info

Title:
Questionnaire Survey and Analysis on Consumption Situation of Men’ s Underwear in Xi’an Area
作者:
马巧云;  刘 驰*
西安工程大学 服装与艺术设计学院,陕西 西安 710048
Author(s):
MA Qiaoyun;  LIU Chi*
Apparel and Art Design College, Xi’an Polytechnic University, Xi’an 710048, China
分类号:
TS 941.713
文献标志码:
A
摘要:
以西安地区男大学生内裤消费情况为研究对象,通过调查问卷对内裤色彩、款式、面料和图案花型、品牌认知度及消费习惯等方面进行调查,了解消费者对男士内裤的需求及喜好,探究影响消费者购买内裤的因素,为男士内裤的设计、制作及销售提供参考与建议,以提高男士内裤设计水平和产品竞争力。
Abstract:
Taking male college students in Xi’an area as the research object, through the investigation of color, style,fabric and pattern, brand awareness and consumption habits, this paper identifies the consumer’s demand and preference for men’ s underwear,and explores the factors that influence consumers’ purchase of underwear, then provides referenceand suggestions for the design, production and sales of men’ s underwear to raise men’ s underwear design level and improve product competitiveness.

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(责任编辑:张 雪,邢宝妹)

更新日期/Last Update: 2018-06-28