[1]冯佳靖,章依凌*.杭派女装品牌价值的调研与分析[J].服装学报,2017,2(06):553-556.
　Applied Technical School,Jiaxing University,Jiaxing 00,et al.Investigation and Analysis of Brand Value of Hangzhou-Style Women’s Wear[J].Journal of Clothing Research,2017,2(06):553-556.
点击复制

杭派女装品牌价值的调研与分析()
分享到：

《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第2卷
期数:
2017年06期
页码:
553-556
栏目:
服装品牌营销
出版日期:
2017-12-31

文章信息/Info

Title:
Investigation and Analysis of Brand Value of Hangzhou-Style Women’s Wear
作者:
冯佳靖;  章依凌*
嘉兴学院 应用技术学院,浙江 嘉兴 314200
Author(s):
Applied Technical School;  Jiaxing University; Jiaxing 314200; China
Applied Technical School, Jiaxing University,Jiaxing 314200,China
分类号:
F 768.3
文献标志码:
A
摘要:
从消费者角度出发,采用问卷调研法,从实用价值、社会价值、品牌与自我一致性3方面着手,对杭派女装品牌的感知价值情况展开调研,并根据调研结果对杭派女装品牌价值提升提出可行性建议。
Abstract:
Using the method of questionnaire investigation, this paper selects Hangzhou-style women’s wear brands as the research object, analyzing the perceived value(mainly from the perspectives of the practical value,social value, and brand-self consistency)of the brands. According to the results, this research puts forward several feasible suggestions on how to enhance brand value of Hangzhou-style women’s wear brands.

参考文献/References:

[1] 吴碧波.女装品牌价值提升的设计策略研究——以杭州女装品牌的设计策略为例[D].杭州:中国美术学院,2011.
[2] 厉莉.基于服装品牌产品的视觉识别元素应用系统研究[D].上海:东华大学,2012.
[3] 胡钰雯,李一,张颖.杭州“女装之都”建设创新要素研究[J].现代装饰(理论),2014(8):251-252.
HU Yuwen,LI Yi,ZHANG Ying.Research on innovation factors of the construction of "women’s clothing capital" in Hangzhou[J].Modern Decoration(Theory),2014(8):251-252.(in Chinese)
[4] 李攀. 品牌个性、品牌认知对品牌关系的影响研究[D]. 杭州:浙江理工大学,2013:32.
[5] 杨翾.感知风险和信任对互联网理财产品消费行为的影响机理研究[D].南昌:南昌大学,2016:3.
[6] 黄胜兵,卢泰宏.品牌个性维度的本土化研究[J].南开管理评论,2003,6(1):4-9.
HUANG Shengbing,LU Taihong.Dimensions of brand personality in China[J].Nankai Business Review,2003,6(1):4-9.(in Chinese)
[7] 朱伟明.杭州女装创建强势品牌的探讨[J].浙江理工大学学报(自然科学版),2005,22(4):356-360.
ZHU Weiming. Approaches to building strong brands of Hangzhou women’s dress[J]. Journal of Zhejiang Sci-Tech University(Natural Sciences Edition),2005,22(4):356-360.(in Chinese)
[8] 郭建南,胡蕾,朱伟明.杭州女装品牌发展策略的探讨[J].浙江工程学院学报,2002,19(4):269-272.
GUO Jiannan,HU Lei,ZHU Weiming.Brand development strategy for women’s dresses in Hangzhou[J].Journal of Zhejiang Institute of Science and Technology,2002,19(4):269-272.(in Chinese)
[9] 郑潞茜.杭州女装品牌的现状分析及品牌提升的对策研究[J].商场现代化,2007(28):190-192.
ZHENG Luxi.Analysis of the present situation of women’s clothes in Hangzhou and the countermeasure research of brand promotion[J].Marbet Modernization,2007(28):190-192.(in Chinese)
(责任编辑:沈天琦,邢宝妹)

相似文献/References:

[1]章依凌,曹超婵.基于服装品牌价值感知的“80后”知识女性群体细分[J].服装学报,2022,7(04):361.
　HANG Yiling,CAO Chaochan.Segmentation of "80s" Intellectual Women Based on Clothing Brand Value Perception[J].Journal of Clothing Research,2022,7(06):361.

更新日期/Last Update: 2017-12-31