[1]随婷婷,张春明*,毕玉蓓,等.服装零售票据的ILP设计在品牌营销中的作用[J].服装学报,2017,2(03):273-278.
　SUI Tingting,ZHANG Chunming*,BI Yubei,et al.Effect of ILP Design of Apparel Retail Receipt in Brand Marketing[J].Journal of Clothing Research,2017,2(03):273-278.
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服装零售票据的ILP设计在品牌营销中的作用()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第2卷
期数:
2017年03期
页码:
273-278
栏目:
服装品牌营销
出版日期:
2017-06-30

文章信息/Info

Title:
Effect of ILP Design of Apparel Retail Receipt in Brand Marketing
作者:
随婷婷;  张春明*;  毕玉蓓;  杨 萍;  陈建伟
青岛大学 纺织服装学院,山东 青岛 266071
Author(s):
SUI Tingting;  ZHANG Chunming*;  BI Yubei;  YANG Ping;  CHEN Jianwei
College of Textiles and Clothing,Qingdao University,Qingdao 266071,China
分类号:
TS 941.8
文献标志码:
A
摘要:
通过调研不同品牌服装店铺的零售票据,对其信息设计、版面设计及个性化元素设计等进行深入分析,探索服装店铺零售票据ILP设计的应用规律,并总结其在服装品牌营销价值体系中所发挥的作用。
Abstract:
Through investigating retail receipts of different apparel store,this paper analyzes its information design,layout design and personalized elements design,explores the application law of ILP design of apparel retail receipt,and summarizes its role in the apparel brand marketing value system.

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更新日期/Last Update: 2017-06-30