[1]胡玉琴,钟安华.基于武汉市中心城区的大型商场女装品牌调查[J].服装学报,2016,1(01):123-126.
　HU Yuqin,ZHONG Anhua.Research on the Female Clothing Brand Selling in Large Shopping Malls Based on the Wuhan City’s[J].Journal of Clothing Research,2016,1(01):123-126.
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基于武汉市中心城区的大型商场女装品牌调查()
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《服装学报》[ISSN:2096-1928/CN:32-1864/TS]

卷:
第1卷
期数:
2016年01期
页码:
123-126
栏目:
出版日期:
2016-01-15

文章信息/Info

Title:
Research on the Female Clothing Brand Selling in Large Shopping Malls Based on the Wuhan City’s
文章编号:
2096-1928(2016)01-0123-04
作者:
胡玉琴;  钟安华
武汉纺织大学 服装学院,湖北 武汉 430073
Author(s):
HU Yuqin;  ZHONG Anhua
School of Fashion,Wuhan Textile University,Wuhan 430073,China
分类号:
TS 941.7
摘要:
以武汉中心城区11家大型商场所销售的340个女装品牌为调查对象,建立相关女装品牌数据库,运用SPSS数据分析软件对我国自创中高端女装品牌的发展分布和生存现状进行统计分析,得到了服装行业品牌实施战略的发展现状和实施成效。
Abstract:
Developing high-end clothing brand in the world is an important way to upgrade China’s garment industry and strategic transformation. In this paper the 340 brands of lady’s wear in 11 large shopping malls of Wuhan were researched, then a database of those women’s brands were established. The development distribution and survival status of china created high-end women’s clothing brands were analyzed by SPSS data analysis software. And through the survey, the current development and the implementation effectiveness of China’s apparel brands development strategy has been studied.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2015-09-20; 修订日期:2015-10-25。
基金项目:湖北省教育厅人文社会科学一般项目(15Y074)。
作者简介:胡玉琴(1983—),女,讲师。主要研究方向为服饰文化现象与服装舒适与功能。Email:huyuqin@wtu.edu.cn
更新日期/Last Update: 2016-01-15